BA (Hons) in Marketing Management with a specialism in Digital Marketing
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|Exam Body||APU Malaysia Degree|
|Course Duration||3 Years (6 Semesters)|
|Part Time/Full Time||Full Time|
|Fees (International Student)||RM 88,200 (USD 22,060)|
|Faculty||School of Business, Management, Marketing, Media, Tourism & International Relations|
|Conducted entirely in Malaysia||Yes|
|Level of Study||Bachelor's Degree Level|
|Field of Study||Business Management & Administration|
This programme is specifically designed to provide students with:
DEGREE LEVEL 1
Students will learn fundamental essential skills required by every business management professional, and the basic understanding of the context within which business operate – Management, Law, Accounting, Economics, Entrepreneurship, Marketing, People Management and Accounting. We will also expose them towards business & communication skills, computing & IT skills, quantitative skills and independent learning. All Business Management programmes have a common first year so that they are exposed to solid grounding in business management theories and practices.
DEGREE LEVEL 2
A broader range of skills will be learnt, in which students will gain a better understanding of the broad range of digital tools, and the specialized skills to apply frameworks and planning techniques for the interactive digital marketing. They will gain solid understanding of the support of digital marketing in modern organizational operations. We will further nurture their creativity and innovation as well as independent learning to prepare them for the digitally spherical marketing environments.
INTERNSHIP (16 weeks)
Students will undertake an Internship / Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.
DEGREE LEVEL 3
Students will make use of their previous studies and industrial experience to extend their familiarity of digital marketing strategies, discovering new opportunities, exploiting competitive advantage and decision-making processes, with aims to groom them as digitally savvy marketing specialist. A final year project requires them to take a hands-on digital marketing project so as to apply all the expertise and skills acquired from both the classroom and internship settings. The successful completion of the final year project is a testament of the student’s ability to face the major digital marketing scenarios with confidence and dexterity.
MQA Compulsory Subjects*
(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency)
Direct Entry to Level 1 of the Degree
Direct Entry to Level 2 of the Degree
*Any qualification that APU accepts as equivalent to the above.
Please note that under Ministry of Education regulations, only students who have achieved the minimum requirement in the English Language proficiency assessment as indicated above will be allowed to continue their studies in the main study programme. Students who do not have the required English Language achievement may apply for a student visa on conditional basis and are allowed to enrol in an English Language Certification programme at APU upon arrival in Malaysia and, subsequently, appear for the IELTS/TOEFL/PTE/MUET assessment.
Students who are unable to obtain the required level of English Competency during the maximum 12 months’ period, will not be allowed to pursue their studies in the main programme and will have to return to their home country.
Students from English speaking countries and those with qualifications taught in English (IGCSE, A-Levels, IB, American High School Diploma etc) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.
Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).
02 Jun 2020 / 22 Sep 2020 / 10 Nov 2020
All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.