Course Details
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BA (Hons) in Marketing Management with a specialism in Digital Marketing

Offered by: Asia Pacific University of Technology & Innovation (APU)
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Exam BodyAPU Malaysia Degree
Course Duration3 Years (6 Semesters)
Part Time/Full TimeFull Time
FeesRM 84,300
Fees (International Student)RM 86,400
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyBusiness Management & Administration
Curriculum

LEVEL 1

Modules

  • Introduction to Management
  • Accounting Skills
  • Business and Communications Skills
  • Business Economics
  • Computing and IT in the Workplace
  • Fundamentals of Entrepreneurship
  • Business Law
  • Marketing
  • People Management
  • Quantitative Skills

LEVEL 2

Common Modules

  • Business Ethics and Governance
  • Creativity and Innovation
  • International Cultures and Communications
  • Business Research Methods
  • Workplace Professional Communication Skills
  • Employee & Employment Trends

Specialised Modules

  • Integrated Marketing Communication 1
  • B2B Marketing
  • Delivering Customer Value
  • Consumer Behaviour
  • Marketing Intelligence and Research
  • Digital Marketing
  • Probability & Statistical Modelling
  • Human-Computer Interaction

INTERNSHIP (16 weeks)

LEVEL 3

Specialised Modules

  • Brand Management
  • Building Customer Relationship
  • Global Marketing
  • Innovation Management and New Product Development
  • Integrated Marketing Communications
  • Investigations in Marketing Management
  • Marketing Decision Making
  • Marketing Management Project
  • Strategic Marketing Planning
  • Behavioural Science & Marketing Analytics
  • Enabling Technologies for Digital Marketing
Intake Months26 Feb, 29 April & 24 Sep 2019

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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