Bachelor of Arts (Honours) in Digital Advertising
Offered by: Asia Pacific University of Technology & Innovation (APU)
Ask About This Course
Exam Body | APU Malaysia Degree | ||||||||||||||||||||||||
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Course Duration | 3 Years (6 Semesters) | ||||||||||||||||||||||||
Part Time/Full Time | Full Time | ||||||||||||||||||||||||
Fees | RM 87,000 | ||||||||||||||||||||||||
Fees (International Student) | RM 93,500 (USD 22,805) | ||||||||||||||||||||||||
Faculty | School of Media, Arts & Design | ||||||||||||||||||||||||
Conducted entirely in Malaysia | Yes | ||||||||||||||||||||||||
Awarding Country | Malaysia | ||||||||||||||||||||||||
Level of Study | Bachelor's Degree Level | ||||||||||||||||||||||||
Field of Study | Audio-visual Techniques & Media Production | ||||||||||||||||||||||||
Course Description | Whether you want to work in a creative team, be a copywriter, account planner or brand manager, you will gain vital hands-on experience that is highly attractive to future employers. The Bachelor of Arts in Digital Advertising is based on a 360° approach to creative and strategic advertising for the digital ecosystem. The B.A. (Hons) in Digital Advertising programme is designed to broaden the understanding and knowledge of digital advertising technology, concept creation, and creative thinking to enhance the ability to apply this within industry or commerce. In addition to gaining an in- depth knowledge of digital advertising technologies, students develop further competence and ability to apply them as an integral part of the programme. Integral to this is design research, theoretical understanding and studio projects which are all designed to establish a cohesive strategy of contextual and experiential learning in a creative environment. An equitable set of assessment procedures will be employed to gauge students learning and progression, at benchmarks stages throughout the semester. You’ll be taught by an experienced programme team, and work with associate tutors who are current creative directors and agency practitioners. Industry placements and agency visits will add to your development. You’ll learn how to create advertising campaigns by studying key areas of creative thinking, strategy and planning as well as idea generation, integrated communications, art direction and copywriting. | ||||||||||||||||||||||||
Curriculum | DEGREE LEVEL 1 Students will learn fundamental skills in relation to Digital Advertising practices. The modules offered will introduce students to areas pertaining to creative skills required in Digital Advertising. To develop students understanding of Digital Advertising practices, modules focusing on Marketing Fundamentals and Project Management will develop essential critical thinking skills. Common Modules
Specialised Modules
DEGREE LEVEL 2 A broader range of skills will be learnt, in which students will gain a better understanding of traditional areas of Advertising practices, culture and agency management. Students will also delve into content creation practices to further develop skills in creative production for Digital Advertising through copywriting, film and media planning. Common Modules
Specialised Modules
INTERNSHIP (12 weeks) Students will undertake an Internship/Industrial Training for a minimum period of 12 weeks to prepare them for a smooth transition from the classroom to the working environment.
DEGREE LEVEL 3 Students will make use of their previous studies and industrial experience to learn about the strategic and global perspectives of Digital Advertising, with aims to groom them as leaders in the field. More focus will be given to relevant future skill sets in the areas of Digital Advertising Analytics as well as Integrated Marketing Communications to enable students to fully encompass the requirements of the global Digital Advertising industry. Common Modules
Specialised Modules
MQA Compulsory Subjects*
(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency) | ||||||||||||||||||||||||
Entry Requirements | ADMISSION REQUIREMENTS
Equivalent qualification and / or experience which is recognised by the Senate / institution. Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programmes will be determined based on the "Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)" published by Malaysian Qualifications Agency (MQA).
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Intake Months | 20 Jul 2023 | 21 Sep 2023 | ||||||||||||||||||||||||
Career Prospects |
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All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.
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