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Bachelor of Communication (Hons) in Corporate Communication

Offered by: City University Malaysia
Exam BodyInternal Degree, Malaysia
Course DurationFT: 3 Yrs ; PT: 5 Yrs
Part Time/Full TimeFull Time / Part Time
Fees48000/Course
FacultyFaculty of Education and Liberal Studies
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyCommunication & Broadcasting
Course Description

This programme will provide students with a framework for understanding communication theories and processes in an organisational context. Key research, communication and
media-handling skills are taught to enable students to handle challenging real-world projects
from communication to delivery and subsequent evaluation. Communication and public relations issues are analysed from a range of academic and practical perspectives. This programme will train students to analyse corporate communication issues from the academic and practical perspectives and train students to communicate effectively in the business world.

Curriculum
 

Subject Offered

• Theories of Communication
• Human Communication
• Mass Media and Society
• Professional Communication
• Public Speaking
• Bahasa Kebangsaan (A/B)
• Public Relations
• Research Communication 1
• Small Group Communication
• Interpersonal Communication
• Elective language :Mandarin 1  
• Electronic Media Management
• Intercultural Communication
• Pengajian Islam/ Pendidikan Moral
• Research in Communication II
• Co-curriculum
• Pengajian Malaysia
• Elektif Language II (mandarin)
• Introduction to Organizational
  Communication
• Managerial Communication Skills
• Strategic Communication in 
  Crisis Management
• Industrial Training (12 minggu

 

 

 

 

 

• Public Relations Writing
• Basic Entreprenuership
• Meeting Skills
• New Media and Communication
  Technologies
• Corporate Communication
• Persuasive Communication
• Multicultural studies
• Introduction to desktop Publishing
• Communication Law and Ethics
• Intro to Management
• Internet & Digital Design
• Professional Development
• Corporate Writing
• Corporate Communication Practice 2
• Report Writing
• Corporate Writing
• Malaysian Studies
• Integrated Marketing Communication
  (IMC)
• Introduction to Advertising
• Elektif Language III (mandarin)
• Communication Network

 

Entry Requirements

•  Passed Sijil Tinggi pelajaran Malaysia (STPM)/A-Level with a pass in two subjects or equivalent with a minimum CGPA of 2.00; OR

• Passed Foundation/ Matriculation in related fields from any Higher Learning Institution recognized by the Malaysian Government with a minimum CGPA of 2.00; OR

• Passed Diploma from any Higher Learning Institution recognized by the Malaysian Government with a minimum CGPA of 2.00; OR

• Passed International Baccalaureate (IB) with minimum 24 points; OR

• Other equivalent qualifications recognized by the Malaysian Government

Career Prospects

Corporate Communication Executive, Event Management Executive,
Media Liaison Officer, Community Affairs Executive, Public Affairs Executive

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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