Course Information

Mode: Onsite

Duration: 3 years

Intakes:

JAN, JUN, OCT

Campus: First City UC

Type: Full-time Study

Conducted in Malaysia: Yes

Level of Study: Bachelor's Degree Level

Field of Study: Business Management & Administration

Faculty: Faculty of Business, Hospitality and Communication Studies

Awarding Country: Malaysia

Exam Body: Internal Degree, Malaysia

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Course Overview

This programme equips students with a broad spectrum of knowledge in business management, marketing and accounting and finance.

It exposes students to globalisation and sustainability issues, workforce diversity management, supply chain management, human resource management, risk management and enterprise management.

Students will undergo internships where they will gain hands-on experience.

The programme objectives are to:

Equip students with knowledge and skills in project management, supply & logistics, risk management, human resource, strategic management and cross-cultural management.
Equip students with business planning, organising & analytical skills, people management, communication, teamwork, and leadership, entrepreneurial, social and problem-solving skills.
Equip students with the ability to provide innovative, creative, and ethical business solutions & strategies.
Produce graduates who can work globally and engage in research and life-long learning.

Curriculum

YEAR 1 (2 SEMESTERS)

Public Speaking
Introduction To Mass Communication
Fundamentals of Public Relations
Journalism Studies
Communicative English
Mass Media and Society
Writing For Mass Communication 1
Interpersonal Communication
Integrated Marketing Communication
Creative and Critical Thinking

YEAR 2 (2 SEMESTERS)

Writing For Mass Communication 2
Approaches To Media And Culture
Photojournalism
Digital Storytelling and Production
Audience and Reception Studies
Mass Communication Theories
Mass Communication Research Methods
Principles of Translation
Public Opinion and Persuasion
Applied Organizational Communication

YEAR 3 (2 SEMESTERS)

Communication Law And Ethics
Media Planning
Asian Media
Crisis Management in Communication
Customer Relationship Management
Human Resource Management
Communication Technologies
Global Media And Communication
Mass Communication Project
Webpage Design
Desktop Publishing
Industrial Training

Entry Requirements

STPM – Minimum 2Cs and 5 credits in SPM (including English)
UEC – Minimum 5Bs (including English)
GCE A-LEVEL – Minimum 2Es
FOUNDATION / MATRICULATION – Pass with minimum CGPA 2.0
DIPLOMA – Pass with minimum CGPA 2.0 in Diploma in Mass Communication / Diploma in Business Administration or its equivalent
OTHER QUALIFICATIONS – Equivalent qualifications which are recognized by the Malaysian Qualifications Agency

Career Prospects

Media
Corporate Communications
Advertising
Public Relations
Marketing
Event Management
Broadcasting
Journalism

Study Abroad Pathway

Entry into our full-time/part-time Master in Business Administration (MBA) programme with special Alumni tuition fees.

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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BA (Hons) Business Management