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First City University College (FCUC) Logo

BA (Hons) Marketing

Offered by: First City University College (FCUC)
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Course Duration3 years
Part Time/Full TimeFull Time
CampusFirst City UC
FacultyFaculty of Business, Hospitality and Communication Studies
Conducted entirely in MalaysiaYes
Level of StudyBachelor's Degree Level
Field of StudyMarketing & Sales
Study Abroad Pathway

Entry into our full-time/part-time Master of Business Administration (MBA) programme with special Alumni tuition fees.

Course Description

This programme equips students with the requisite knowledge and develops skills and competencies in Marketing in a globalised and digitalised world.

Students will learn market research and analytics, e-marketing, marketing plans and strategies and customer relationship management in a challenging and socially networked environment.

Students will undergo internships where they will gain hands-on experience.

The Chartered Institute of Marketing (CIM) offers our students membership at a discounted fee.

The Programme objectives are to:

  1. Equip students with marketing knowledge and skills for today’s dynamic and challenging business environment.
  2. Equip students with the ability to provide innovative, creative, and ethical marketing strategies.
  3. Equip students with communication, teamwork, leadership, entrepreneurial, social and marketing analytical skills.
  4. Produce graduates who can work globally and engage in research and life-long learning.
Curriculum

YEAR 1 (2 SEMESTERS)

  • Economics
  • Principles of Accounting
  • Business Mathematics
  • Business English
  • Business Statistics
  • Principles of Management
  • Financial Accounting 1
  • Principles of Finance
  • Principles of Marketing
  • Business Law

YEAR 2 (2 SEMESTERS)

  • Entrepreneurship and Enterprise Management
  • Management Information System
  • Business Project Management
  • International Business
  • Marketing Management
  • Business Research Methods
  • Social Media Marketing
  • Customer Relationship Management
  • Marketing Communications
  • Service Management

YEAR 3 (2 SEMESTERS)

  • Strategic Management
  • Supply Chain Management
  • Marketing Research
  • Elective 1 (select ONE) :
    • Business to Business Marketing
    • Consumer Behaviour
  • Elective 2 (select ONE) :
  • • Marketing Consultancy
  • • Product Management
  • Undergraduate Project
  • Global Cross-Cultural Management
  • Ethics in Business
  • Retail Management
  • Elective (select ONE) :
    • Risk Management
    • Organisational Development Management
  • Industrial Training
Entry Requirements
  • STPM – Minimum 2Cs, (pass in English and Mathematics in SPM)
  • UEC – Minimum 5Bs (including Mathematics and English)
  • GCE A-LEVEL – Minimum 2Es
  • FOUNDATION / MATRICULATION – Pass with minimum CGPA 2.0
  • DIPLOMA – Pass with minimum CGPA 2.0
  • OTHER QUALIFICATIONS – Equivalent qualifications which are recognized by the Malaysian Qualifications Agency
Intake Months

JAN, JUN, OCT

Career Prospects
  • Marketing
  • Sales & Services
  • Customer Relationship
  • Retail
  • Advertising
  • Media Relations
  • Public Relations
  •  

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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