Course Details
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Bachelor of Arts (Hons) Marketing

Offered by: First City University College
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Exam BodyAnglia Ruskin Univ., UK
Course Duration3 Yrs (3+0)
Part Time/Full TimeFull Time
FeesRefer to Univ.
Fees (International Student)Refer to Univ.
FacultyFaculty of Arts & Social Sciences
Conducted entirely in MalaysiaYes
Awarding CountryUnited Kingdom
Level of StudyBachelor's Degree Level
Field of StudyMarketing & Sales
Course Description

This honours degree in Marketing provides a solid foundation in the principles of marketing which is relevant to the professional standards of the Chartered Institute of Marketing. Upon completion, students will be able to demonstrate a comprehensive understanding of marketing theories and be able to apply marketing strategies.

Curriculum
Year 1 Year 2 Year 3
• Economics for Business and Management  • International Business  • International Marketing 
• Academic Skills  • Consumer Behaviour  • Strategic Management Analysis 
• International Business in Focus  • Enterprise and Entrepreneurial Management  • Marketing Consultancy 
• Introduction to Accounting and Finance  • Business to Business Marketing  • Undergraduate Major Project 
• Analysis of Business  • Marketing Communications  • Sustainable Management Futures 
• Marketing Essentials  • Systems and Operations Management  • Retail Marketing 
• Introduction to People, Organisations and Management • Business Research Methods • Organisational Change Management

MPU Compulsory Subjects - All Malaysian and International students are required to take 5 MPU compulsory subjects.

Entry Requirements

STPM: Min 2 Cs and 5 Cs in SPM (inclusive of English) and at least a pass in Malay Language and History. UEC: Min 5 Bs (inclusive of English). GCE A Levels: Min 2 Es and 5 Cs in GCE O Level/SPM (inclusive of English) at least a pass in Malay Language and History. Diloma in Business Adminstration: Min CGPA of 2.0 . AUSMAT: Min ATAR score of 65%.

Intake Months

February & September

Career Prospects

Graduates can opt for a career in marketing or business development in all sectors of industry.

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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