Course Information

Mode: Onsite

Duration: 3 years

Intakes:

JAN, JUN, OCT

Campus: First City UC

Type: Full-time Study

Conducted in Malaysia: Yes

Level of Study: Bachelor's Degree Level

Field of Study: Marketing & Sales

Faculty: Faculty of Business, Hospitality and Communication Studies

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Course Overview

This programme equips students with the requisite knowledge and develops skills and competencies in Marketing in a globalised and digitalised world.

Students will learn market research and analytics, e-marketing, marketing plans and strategies and customer relationship management in a challenging and socially networked environment.

Students will undergo internships where they will gain hands-on experience.

The Chartered Institute of Marketing (CIM) offers our students membership at a discounted fee.

The Programme objectives are to:

Equip students with marketing knowledge and skills for today’s dynamic and challenging business environment.
Equip students with the ability to provide innovative, creative, and ethical marketing strategies.
Equip students with communication, teamwork, leadership, entrepreneurial, social and marketing analytical skills.
Produce graduates who can work globally and engage in research and life-long learning.

Curriculum

YEAR 1 (2 SEMESTERS)

Economics
Principles of Accounting
Business Mathematics
Business English
Business Statistics
Principles of Management
Financial Accounting 1
Principles of Finance
Principles of Marketing
Business Law

YEAR 2 (2 SEMESTERS)

Entrepreneurship and Enterprise Management
Management Information System
Business Project Management
International Business
Marketing Management
Business Research Methods
Social Media Marketing
Customer Relationship Management
Marketing Communications
Service Management

YEAR 3 (2 SEMESTERS)

Strategic Management
Supply Chain Management
Marketing Research
Elective 1 (select ONE) :
- Business to Business Marketing
- Consumer Behaviour
Elective 2 (select ONE) :
• Marketing Consultancy
• Product Management
Undergraduate Project
Global Cross-Cultural Management
Ethics in Business
Retail Management
Elective (select ONE) :
- Risk Management
- Organisational Development Management
Industrial Training

Entry Requirements

STPM – Minimum 2Cs, (pass in English and Mathematics in SPM)
UEC – Minimum 5Bs (including Mathematics and English)
GCE A-LEVEL – Minimum 2Es
FOUNDATION / MATRICULATION – Pass with minimum CGPA 2.0
DIPLOMA – Pass with minimum CGPA 2.0
OTHER QUALIFICATIONS – Equivalent qualifications which are recognized by the Malaysian Qualifications Agency

Career Prospects

Marketing
Sales & Services
Customer Relationship
Retail
Advertising
Media Relations
Public Relations

Study Abroad Pathway

Entry into our full-time/part-time Master of Business Administration (MBA) programme with special Alumni tuition fees.

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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Whatsapp: +6014-669 3837
Tel/Fax: +603-7880 3837
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BA (Hons) Marketing