This programme develops students’ distinctive personal visual styles through exciting and challenging practical and theoretical projects. Students will be equipped with essential professional, creative, intellectual, and technical skills.
Students will conduct research and analysis of information, to form independent judgements through reflection, evaluation and presentation. They will also be exposed to professional design practices and guided to contextualise design within global, social and cultural frameworks. Students also engage with industry partners for collaborative projects, attend talks and participate in both local and overseas competitions.
Students will undergo internships with various advertising, social media marketing, packaging, publication and exhibition companies.
The Programme objectives are to:
Equip students with the essential professional, creative, intellectual and technical skills
Strengthen students’ skills in research and analysis of information, formation of sound and independent judgements through reflection, evaluation and presentation of well-reasoned arguments
Equip students with distinctive personal visual skills and personal vision; encouraged through exciting and challenging practical and theoretical projects
Prepare students to make their mark in the graphic design industry with full awareness of the roles and responsibilities of professional design practices
Engage students in life-long learning
Curriculum
YEAR 1
Design Principles and Practices
Digital Imaging
Fundamental of Typography
Communication Writing Skills
Conceptual Drawing
Advertising and Branding
Web Design
Illustration
Communication Presentation Skills
Creative Thinking
Consumer Behaviour OR Principles of Economics
Creative Entrepreneurship OR Sustainable Design
YEAR 2
Digital Publication
Visual Culture
Interactive and Information Design
Illustration and Image Making
Visual Merchandising
Exploring Animation
Motion Graphic
Mobile Apps Design
Visual Culture
Visual Merchandising
Self-Initiated Research
Integrated New Media Design
Design Seminar
Professional Practice
YEAR 3
Final Major Project I
Final Major Project II
Dissertation
Portfolio
Industrial Training
Entry Requirements
STPM – Minimum 2Cs and a minimum score Band 3 in Malaysian University English Test (MUET) or equivalent.
UEC – Minimum 5Bs and a minimum score Band 3 in Malaysian University English Test (MUET) or equivalent.
GCE A-LEVEL – Minimum 2Ds and a minimum score Band 3 in Malaysian University English Test (MUET) or equivalent.
FOUNDATION/MATRICULATION – Pass with minimum CGPA 2.0 or its equivalent
DIPLOMA – Pass with minimum CGPA 2.0 or its equivalent with a minimum score Band 3 in Malaysian University English Test (MUET) or equivalent.
Other equivalent qualifications which are recognized by the Malaysian Qualifications Agency
AND Pass Portfolio interview
Career Prospects
Design Consultancy
Advertising
Publishing & Print
New Media & Motion Graphics
Social Media Management
Post-Production
Visual Merchandising
Branding and Identity
Illustration
Packaging Design
Study Abroad Pathway
Entry into our full-time/part-time Master of Design Management (MDM) or Master of Business Administration (MBA) programme with special Alumni tuition fees.
All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.
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