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First City University College (FCUC) Logo

Bachelor of Arts (Hons) Mass Communication

Offered by: First City University College (FCUC)
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Exam BodyInternal Degree, Malaysia
Course Duration3 years (6 semesters)
Part Time/Full TimeFull Time/Part Time
FeesRM57,670/Course
Fees (International Student)Refer to Univ.
CampusFirst City UC
FacultyFaculty of Business, Hospitality and Communication Studies
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyCommunication & Broadcasting
Course Description

This programme equips students with the relevant skills and in-depth knowledge required to keep up with the ever-changing demands of the media and communications industry.

The programme covers a wide scope of media fundamentals, including public relations and communication, media planning and management as well as practical skills necessary to become an effective communicator.

The programme objectives are to:

  • Equip students with media & communication knowledge and skills for today’s dynamic and challenging business environment.
  • Equip students with skills in multimedia, digital communication, digital publishing, photojournalism, and project management.
  • Equip students with communication, teamwork, leadership, entrepreneurial, social and problem-solving skills.
  • Produce graduates who can work globally and engage in research and life-long learning.
 
Curriculum

Year 1

  • Public Speaking
  • Introduction To Mass Communication
  • Fundamentals of Public Relations
  • Journalism Studies
  • Communicative English
  • Mass Media and Society
  • Writing For Mass Communication 1
  • Interpersonal Communication
  • Integrated Marketing Communication
  • Creative and Critical Thinking

Year 2

  • Writing For Mass Communication 2
  • Approaches To Media And Culture
  • Photojournalism
  • Digital Storytelling and Production
  • Audience and Reception Studies
  • Mass Communication Theories
  • Mass Communication Research Methods
  • Principles of Translation
  • Public Opinion and Persuasion
  • Applied Organizational Communication

Year 3

  • Communication Law And Ethics
  • Media Planning
  • Asian Media
  • Crisis Management in Communication
  • Customer Relationship Management
  • Human Resource Management
  • Communication Technologies
  • Global Media And Communication
  • Mass Communication Project
  • Webpage Design
  • Desktop Publishing
  • Industrial Training
Entry Requirements

STPM – Minimum 2Cs and 5 credits in SPM (including English)

UEC – Minimum 5Bs (including English)

GCE A-LEVEL – Minimum 2Es

FOUNDATION / MATRICULATION – Pass with minimum CGPA 2.0

DIPLOMA – Pass with minimum CGPA 2.0 in Diploma in Mass Communication / Diploma in Business Administration or its equivalent

OTHER QUALIFICATIONS – Equivalent qualifications which are recognized by the Malaysian Qualifications Agency

Intake Months

FEB, JUN, SEP

Career Prospects
  • Media
  • Corporate Communications
  • Advertising
  • Public Relations
  • Marketing
  • Event Management
  • Broadcasting
  • Journalism

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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