This programme combines academic study with creative and professional practice in a project-led curriculum with interdisciplinary perspectives from management and design. It focuses on project management, design and strategy to establish creative processes and build a structure and organisation for design.

The Programme objectives are to:

1. Equip practicing and professional designers and graduates of different design disciplines with the ability to expand their knowledge in branding, design thinking, design innovation and entrepreneurship.
2. Enable students to deliver a balanced framework of practical, theoretical and enterprise-oriented design practices.
3. Prepare graduates with new management approaches to meet the dynamic multi-disciplinary design environment.
4. Equip professionals with current design contexts through issue-based design research.
5. Instill students with a strong sense of social responsibility and sustainability in the design environment.