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Bachelor of Communication (Marketing Communication) (Hons)

Offered by: HELP University
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Exam BodyInternal Degree, Malaysia
Course Duration3 Yrs
Part Time/Full TimeFull Time
FeesPlease contact us for more details
Fees (International Student)Please contact us for more details
FacultyFaculty of Humanities and Social Sciences (Department of Communication)
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyCommunication & Broadcasting
Course Description

This course takes you beyond the traditional advertising major, as the curriculum incorporates business, marketing and management perspectives into advertising. It includes promotions, brand management, product launches and merchandising, among others. Marketing communication specialists today are an integral part of any marketing team. They communicate information to current and prospective customers about products or services that are currently available in the market, as well as launching of new brands or rebranding through the various media.

For more information on entry requirements, programme pathways, subjects listing and to get to know the faculty, please download our brochure.

Curriculum

YEAR 1

  • MCH 102 Public Speaking
  • MCH 101 Introduction to Mass Communication
  • MCH 100 Social and Business Communication
  • MCH 152 Introduction to Media Writing
  • MCH 106 Information Tech, Mass Media and Society
  • HAA 102 Introduction to Design
  • HEC 101 Introduction to Microeconomics
  • HEC 102 Introduction to Macroeconomics
  • MCH 150 Introduction to Marketing Communication
  • ? Year 1 Free Elective
  • ? Year 1 Free Elective
MPU 1
LOCAL STUDENTS
  • MPU3123 Tamadun Islam dan Tamadun Asia(TITAS)
  • MPU3113 Hubungan Etnik
INTERNATIONAL STUDENTS
  • MPU3173 Malaysian Studies 3 / Pengajian Malaysia 3
  • MPU3143 Bahasa Melayu Komunikasi 2

YEAR 2

  • MCH 215 Intercultural Communication
  • MCH 250 Communication Theory
  • HSO 210 Social Research Methods
  • MCH 208 Communication in the Workplace
  • HBA 200 Business Administration
  • MCH 206 Graphic Design
  • HBA 212 Principles of Advertising
  • MCH 260 Advanced Marketing Communication
  • MCH 214 Advertising Copywriting
  • Year 2 Free Elective
  • Year 2 Free Elective
MPU 2 – CHOOSE ONE
  • MPU3213 Bahasa Kebangsaan A**Compulsory for local students who did not have credit in BM SPM
  • MPU3223 Leadership and Life Skills
  • MPU3233 Leadership in Business

YEAR 3

  • MCH 317 Publication Design
  • MCH 390 Honours Thesis
  • MCH 396 Practicum
  • MCH 314 Communication Law and Ethics
  • HBA 318 Consumer Behaviour
  • MCH 321 Media Marketing
  • MCH 322 Advertising Campaigns Activities
  • ? Year 3 Free Elective
  • ? Year 3 Free Elective
MPU 3 – CHOOSE ONE
  • MPU3353 Personal Financial Planning in Malaysia
  • MPU3363 Issues of Social Media in Malaysia Society
MPU 4 – CHOOSE ONE
  • MPU3412 Co-curriculum – Sports 2
  • MPU3432 Co-curriculum – Event Management 2
Entry Requirements
APPLICANTS MUST HAVE ONE OF THE FOLLOWING ENTRY REQUIREMENTS
  • HELP Foundationin Arts/ in Science
  • STPMAt least 2 C's
  • A-LevelAt least 2 passes
  • Senior Middle 3 (UEC)At least 5 B's (including English)
  • CPUAt least 5 passes with average of 50%
  • SAM/TEE ExaminationAt least 5 passes with a university aggregate of 50%
  • International BaccalaureateAt least 24 points
  • Matriculation/FoundationAt least CGPA of 2.00
  • DiplomaAt least CPA 2.00
  • SPM/O-LevelAt least 3 credits (including a pass in SPM English, Bahasa Malaysia and Sejarah)
  • Equivalent qualification
INTERNATIONAL STUDENTS ONLY

International students who do not have the minimum English language entry requirement may be accepted into the programme. However, they are first to enroll in the university's Intensive English Programme (IEP) and sit for the IELTS or other similar tests. Upon passing the test with 5.0 score or equivalent, students can formally enroll in the faculty programme.

Intake Months
  • January
  • May
  • August
  • October*

* Special intake for new students only

Career Prospects
  • Marketing planning
  • Advertising
  • Public relations
  • Event marketing
  • Broadcasting and publishing
  • Investor relations
  • Sales and promotions
  • Database marketing
  • Market research
  • Non-profit organisations
  • Branding and product planning
  • Client servicing
  • Media planning and buying
  • Copywriting

 

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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