This programme takes you beyond the traditional advertising major, as the curriculum incorporates business, marketing and management perspectives into advertising. It includes promotions, brand management, product launches and merchandising, among others. Marketing communication specialists today are an integral part of any marketing team. They communicate information to current and prospective customers about products or services that are currently available in the market, as well as launching or rebranding brands the various media.

For more information on entry requirements, programme pathways, subjects listing and to get to know the faculty, please download our brochure.

• 3-year programme
• 30 subjects to be completed

January Semester

• Long semester (14 weeks)
• 4 – 5 subjects to be taken

May Semester

• Short semester (7 weeks)
• 2 – 3 subjects to be taken

August Semester

• Long semester (14 weeks)
• 4 – 5 subjects to be taken

Applicants must have one of the following Entry requirements:

• • HELP Foundation in Arts / Foundation in Science
  • STPM At least 2 C’s
  • A-Level At least 2 passes
  • Senior Middle 3 (UEC) At Least 5 B’s (including English)
  • CPU 5 passes with a minimum average of 50%
  • SAM/TEE Examination At least 5 passes with a university aggregate of 50%
  • International Baccalaureate At least 24 points
  • Matriculation/Foundation At least CGPA of 2.00
  • Diploma At least CPA 2.00
  • Equivalent qualification

International Student Only
International students who do not have the minimum English language entry requirement can be accepted into the programme. However, they are encouraged to enroll in the university Intensive English Programme (IEP) as a preparatory test and sit for the IELTS or other similar tests. Upon passing the test with 5.0 score or equivalent, students can formally enroll in the faculty programme.

Jan, May, Aug, Oct

* Not available to students seeking credit exemption