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Bachelor of Communication (Public Relations) (Hons)

Offered by: HELP University - ELM Business School
Exam BodyInternal Degree, Malaysia
Course Duration3 Yrs
Part Time/Full TimeFull Time
Fees59,200
Fees (International Student)59,200
CampusDamansara
FacultyFaculty of Arts and Communication
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyCommunication & Broadcasting
Study Abroad Pathway
Credit Transfer Programme - Australia (February & July Intakes)

UNIVERSITY OF SOUTH AUSTRALIA

  • Bachelor of Communication and Media (2 + 1)
UNIVERSITY NEW SOUTH WALES
  • Bachelor of Media (Public Relations and Advertising) (1 + 2)
  • Bachelor of Media (Screen and Sound Production) (1 + 2)
EDITH COWAN UNIVERSITY
  • Bachelor of Media and Communication (2 + 1)
  • Bachelor of Design (2 + 1)
UNIVERSITY OF QUEENSLAND
  • Bachelor of Communication (1.5 + 1.5)
DEAKIN UNIVERSITY
  • Bachelor of Arts (1 + 2 / 1.5 + 1.5 / 2 + 1)
  • Bachelor of Communication (1 + 2)
  • Bachelor of Film, Television & Animation (1.5 + 1.5)
QUEENSLAND UNIVERSITY OF TECHNOLOGY
  • Bachelor of Creative Industries (1 + 2)
MURDOCH UNIVERSITY
  • Bachelor of Creative Media (Photography) (1 + 2)
Credit Transfer Programme - United Kingdom (September Intakes)

HERTFORDSHIRE UNIVERSITY

  • BA (Hons) Mass Communication (2 + 1)
UNIVERSITY COLLEGE BIRMINGHAM
  • BA (Hons) Digital Marketing (2 + 1)
ROBERT GORDON UNIVERSITY, SCOTLAND
  • BA (Hons) Media (2 + 1)
  • BA (Hons) Public Relations (2 + 1)
SWANSEA UNIVERSITY
  • BA (Hons) Media and Communication (1 + 2)
MIDDLESEX UNIVERSITY
  • BA (Hons) Advertising, PR and Branding (2 + 1)
Course Description

Public relations practitioners work on developing beneficial relationships with clients, media, government, consumers and other stakeholders. This programme provides students with professional skills and knowledge, including skills in professional writing techniques, crisis and issues management, media and stakeholder relations, campaign planning, strategy and research, with an emphasis on problem-solving, creativity, and project and relationship management.


For more information on entry requirements, programme pathways, subjects listing and to get to know the faculty, please download our brochure.

Curriculum
  • 3-year programme
  • 30 subjects to be completed

January Semester

  • Long semester (14 weeks)
  • 4 – 5 subjects to be taken

May Semester

  • Short semester (7 weeks)
  • 2 – 3 subjects to be taken

August Semester

  • Long semester (14 weeks)
  • 4 – 5 subjects to be taken
Entry Requirements

Applicants must have one of the following Entry requirements:

    • HELP Foundation in Arts / Foundation in Science
    • STPM At least 2 C’s
    • A-Level At least 2 passes
    • Senior Middle 3 (UEC) At Least 5 B’s (including English)
    • CPU 5 passes with a minimum average of 50%
    • SAM/TEE Examination At least 5 passes with a university aggregate of 50%
    • International Baccalaureate At least 24 points
    • Matriculation/Foundation At least CGPA of 2.00
    • Diploma At least CPA 2.00
    • Equivalent qualification

International Student Only
International students who do not have the minimum English language entry requirement can be accepted into the programme. However, they are encouraged to enroll in the university Intensive English Programme (IEP) as a preparatory test and sit for the IELTS or other similar tests. Upon passing the test with 5.0 score or equivalent, students can formally enroll in the faculty programme.

Intake Months

Jan, May, Aug, Oct

* Not available to students seeking credit exemption

Career Prospects
  • Press agencies
  • Media relations
  • Investor relations
  • Crisis management
  • Public affairs/ government relations
  • Staff/employees relations
  • Consumer relations
  • Industrial relations
  • International relations
  • Community relations
  • Development/fundraising
  • Product launching
  • Event management

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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