Bachelor of Communication (Public Relations) (Hons)

Course Overview

Public relations practitioners work on developing beneficial relationships with clients, media, government, consumers and other stakeholders. This programme provides students with professional skills and knowledge, including skills in professional writing techniques, crisis and issues management, media and stakeholder relations, campaign planning, strategy and research, with an emphasis on problem-solving, creativity, and project and relationship management.

For more information on entry requirements, programme pathways, subjects listing and to get to know the faculty, please download our brochure.

Curriculum

Year 1

10 Common Core Subjects

• MCH1014 Mass Communication
• MCH1024 Public Speaking
• MCH1034 Business Communication
• MCH1044 Multimedia Design
• MCH1054 Writing Mass Media
• MCH1064 Journalism
• MCH1074 Human Communication
• MCH1084 Entrepreneurship
• MCH1094 English for Academic Purposes
• MCH1004 Marketing Communication

MPU 1 (Compulsory)

• MPU3183 Penghayatan Etika dan Peradaban (Local Students)
• MPU3193 Falsafah dan Isu Semasa
• MPU3193 Falsafah dan Isu Semasa (International Students)
• MPU3143 Bahasa Melayu Komunikasi 2 (International Students)

Year 2

Core Subjects

• MCH2014 Communication Theories
• MCH2024 Communication Law & Ethics
• MCH2034 Intercultural Communication
• MCH2094 Public Relations
• MCH2074 Social Research Methods
• MCH2104 Writing for Public Relations

2 Electives

• MCH2064 Media Audience Analytics
• MCH2084 Acting for Media and Film

MPU2/MPU3 (Choose One)

• MPU3213 Bahasa Kebangsaan A*
• MPU3373 A*Gen Careers in Malaysia and Beyond

*Compulsory for local student who did not have credit in BM SPM

Year 3

6 Core Subjects

• MCH3016 Dissertation
• MCH3034 Media Planning
• MCH3074 Public Relations Campaign
• MCH3054 Social Media and Mobile Marketing
• MCH3064 Crisis Communication
• MCH3078 Industrial Training

1 Elective

• MCH3084 Propaganda and Persuasion (Elective)

General Elective

• GEN3513 Communication and Leadership Skills (Depending on subject availability)

MPU 3 (Compulsory)

• MPU3373 A* Gen Careers in Malaysia and Beyond

MPU 4 (Choose One)

• MPU3412 Co-Curriculum – Sports 2
• MPU3432 Co-Curriculum – Event Management 2

Entry Requirements

Applicants must have one of the following Entry requirements:

 

• HELP Foundation in Arts / Foundation in Science
• STPM At least 2 C’s
• A-Level At least 2 passes
• Senior Middle 3 (UEC) At Least 5 B’s (including English)
• CPU 5 passes with a minimum average of 50%
• SAM/TEE Examination At least 5 passes with a university aggregate of 50%
• International Baccalaureate At least 24 points
• Matriculation/Foundation At least CGPA of 2.00
• Diploma At least CPA 2.00
• Equivalent qualification

International Student Only
International students who do not have the minimum English language entry requirement can be accepted into the programme. However, they are encouraged to enroll in the university Intensive English Programme (IEP) as a preparatory test and sit for the IELTS or other similar tests. Upon passing the test with 5.0 score or equivalent, students can formally enroll in the faculty programme.

Career Prospects

• Press agencies
• Media relations
• Investor relations
• Crisis management
• Public affairs/ government relations
• Staff/employees relations
• Consumer relations
• Industrial relations
• International relations
• Community relations
• Development/fundraising
• Product launching
• Event management

Study Abroad Pathway

Credit Transfer Programme - Australia (February & July Intakes)

UNIVERSITY OF SOUTH AUSTRALIA

• Bachelor of Communication and Media (2 + 1)

UNIVERSITY NEW SOUTH WALES

• Bachelor of Media (Public Relations and Advertising) (1 + 2)
• Bachelor of Media (Screen and Sound Production) (1 + 2)

EDITH COWAN UNIVERSITY

• Bachelor of Media and Communication (2 + 1)
• Bachelor of Design (2 + 1)

UNIVERSITY OF QUEENSLAND

• Bachelor of Communication (1.5 + 1.5)

DEAKIN UNIVERSITY

• Bachelor of Arts (1 + 2 / 1.5 + 1.5 / 2 + 1)
• Bachelor of Communication (1 + 2)
• Bachelor of Film, Television & Animation (1.5 + 1.5)

QUEENSLAND UNIVERSITY OF TECHNOLOGY

• Bachelor of Creative Industries (1 + 2)

MURDOCH UNIVERSITY

• Bachelor of Creative Media (Photography) (1 + 2)

Credit Transfer Programme - United Kingdom (September Intakes)

HERTFORDSHIRE UNIVERSITY

• BA (Hons) Mass Communication (2 + 1)

UNIVERSITY COLLEGE BIRMINGHAM

• BA (Hons) Digital Marketing (2 + 1)

ROBERT GORDON UNIVERSITY, SCOTLAND

• BA (Hons) Media (2 + 1)
• BA (Hons) Public Relations (2 + 1)

SWANSEA UNIVERSITY

• BA (Hons) Media and Communication (1 + 2)

MIDDLESEX UNIVERSITY

• BA (Hons) Advertising, PR and Branding (2 + 1)