Bachelor of Business Analytics (Honours)

Course Overview

What is Business Analytics?

• Business analytics uses statistical analysis and modelling to explore and investigate business data to transform data into business insights
• These insights are then used to predict outcomes of business decisions and
  to recommend actions that maximize ideal outcomes
• Business analytics solves business problems and improves business performance

Why Study Business Analytics at HELP?

Premier Digital Tech Institution status awarded by MDEC

• For HELP University overall
• For the Faculty of Business, Economics & Accounting
• For the Faculty of Computing & Digital Technology

Business and Technology Innovation Centre (BATIC)

A RM25M state-of-the-art facility with multiple functions:

• Incubate e-commerce startups
• Bloomberg Finance Lab, one of the largest among private universities in Malaysia
• Centre for Applied Research in Analytics (CARA) for joint research in Data Analytics and Data Science with universities and research centres

Collaboration with Alibaba for students to train in e-commerce and expand contacts via its global network

QS 5 Stars award for Online Learning

HELP: the Analytics-Driven Entrepreneurial University

WHY IS HELP LEADING IN ANALYTICS EDUCATION AND TRAINING?

Course offerings:

• Bachelor of Information Technology (Hons) in Data Analytics
• Bachelor of Business Analytics (Hons) – Master of Applied Business Analytics – Master of Data Science

Internships and links with industry and international bodies:

• University of Queensland
• Beijing Jiaotong University
• Alibaba Business School
• SAS
• University of Waterloo, Canada

Academic staff with specialisation in Data Analytics, Data Science, FinTech

Industry leaders and professionals as members of Industry Advisory Board.

Curriculum

Year 1

10 COMPULSORY SUBJECTS

• ACC155 Elements of Accounting & Finance 1
• BDA100 Introduction to Programming
• BIT103 Introduction to Database System
• ECO101 Principles of Microeconomics
• ITC101 Information Technology of Business
• LAW101 Business Law
• MGT101 Principles of Management
• MKT101 Principles of Marketing
• QBM101 Business Statistics
• QBM153 Mathematics I

Year 2 & 3

15 COMPULSORY SUBJECTS

• BBA202 Business Analytics and Informations Systems
• BBA204 Descriptive Business Analytics*
• BBA205 Predictive Business Analytics*
• FIN201 Business Finance
• HRM201 Managing Human Resources
• MGT203 Business Research
• MGT212 Business Analytics for Decision Making
• QBM201 Advanced Business Statistics
• BBA301 Human Resource Analytics
• BBA302 PrescriptiveBusinessAnalytics*
• BBA303 Marketing Analytics
• BBA304 Data Insights and Visualisations
• BIP301 Business Practicum
• MGT301 Operations Management
• BBA400 Final Year Project

And choose 3 electives of 4-credit value from any Year 2 or Year 3 subjects

Electives

• BBA201 Advanced Database Management System
• COM200 Managerial Communication
• ITC201 Principles of Web Design
• MGT204 Asian Entrepreneurship & Innovation
• MKT206 Retail Management
• MKT209 Digital Marketing
• BBA 305 Economic Analytics
• MGT305 Business Ethics & Social Responsibility

Entry Requirements

Applicants must have one of the following Entry requirements:

• Matriculation/Foundation or its equivalent
  Minimum CGPA of 2.00 out of 4.00**
• Diploma (Level 4, MQF)
  Minimum CGPA 2.00 out of 4.00
• STPM
  Minimum Grade C (GP 2.0) in any TWO subjects
• Advanced Diploma (Level 5, MQF)
  Minimum CGPA of 2.00 out of 4.00
• Sijil Tinggi Agama Malaysia (STAM)
  Minimum grade of Jayyid (good)
• Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM)
  Subjected to Senate / Academic Board’s approval
• Diploma Lanjutan Kemahiran Malaysia (DLKM)
  Subjected to Senate / Academic Board’s approval
• A-Level
  2 Ds
• Senior Middle 3 (UEC)
  5 B’s***
• CPU
  5 passes with a minimum average of 50%
• Australian Matriculation Programmes
  University Aggregate of 50% or ATAR score of at least 50 for various programmes
• Equivalent qualification

* *The stated qualifications need to be supported with a pass in Mathematics, English, Sejarah and Bahasa Melayu at SPM level.
 

***Please refer to the Faculty of Business, Economics and Accounting on the Mathematics and English requirement.

Career Prospects

• Data Analysis
• Business Analyst
• Project Manager
• Data Scientist
• Operations Research
• Analytics Manager
• Marketing Analyst
• Financial Analyst
• Data Architect
• Finance
• Business Intelligence Analyst
• Consultant
• Blockchain Analyst
• Supply Chain Analyst
• Chief Data Officer
• Machine Learner Engineer
• SQL
• Programmer Analyst