BBA (Hons) Bachelor of Business Administration

Course Overview

As the modern business world becomes increasingly complex, understanding the fundamental way in which businesses and organisations operate – how they develop their strategies and take key decisions – is vital.

The Bachelor of Business Administration (Hons) degree, know as BBA (Hons), aims to develop students’ understanding of the area of Business Administration and Management and develop practical skills appropriate for careers in this area

Theory and practice are given equal emphasis to provide a holistic understanding of the role of Business Administration as well as knowledge of and skills associated with business startup, growth and innovation. You’ll develop valuable communication, problem solving and teamwork skills.

Curriculum

Course content

Year 1

Mandatory September

• Introduction to Accounting and Finance
• Management in a Global Context
• Introduction to Marketing
• Academic Skills

Mandatory January

• Discovering Business
• The Economy
• Becoming a Professional

Year 2

Optional September

• Management in a Global Context
• Fundamentals of Marketing
• Human Resource Management
• Intercultural Issues in Business and Management

Mandatory January

• Operations Management
• Business Skills for the Second Machine Age

Optional January

• Managing the Service Experience
• Consumer Behaviour
• Organisational Behaviour
• Quantitative Methods 1
• Enterprise: Concepts and Issues

Year 3

Optional September

• Business Venturing
• Employment Law
• Resourcing and Talent Management
• Introduction to Commercial Law
• Logistics and Supply Chain Management
• Project Management

Mandatory January

• Strategic Management
• Business Research Methods

Optional January

• Business Analysis and Consultancy
• Leading in Organisations
• Innovation Management
• Integrated Marketing Communications

Year 4

Mandatory September

• Management Dissertation 1
• Global Business Analysis 1: International Markets and Strategy

Optional September

• The Contemporary Workforce
• International Entrepreneurship
• Retail Marketing

Mandatory January

• Management Dissertation 2
• Global Business Analysis 2: Global Trends and Risks

Optional January

• Changing Trends in Employment
• Marketing Sustainability
• Marketing and Management of SMEs

Entry Requirements

• A-Level: DDD
• STPM: CC
• UEC: Maximum 30 points (5 subjects not less than B grade)
• ATAR (WACE/SACE): ATAR 50 
• Canada Year 12 High School Diploma: 50% (average score based on 6 best relevant subjects including English)
• International Baccalaureate Diploma: 24 points excluding Theory of knowledge and Extended Essay
• Matriculation/Foundation: Minimum CGPA 2.0
• Diploma: Minimum CGPA 2.0
• Heriot-Watt University Malaysia Foundation in Business / Foundation in Science: Pass and eligible to receive the award 
• SMA 3 (Indonesia): 6.0
• Year 12 State Board High School Examination (India): 70%
• Senior High School Graduation Certificate (China): 80%

Note:

In addition to the entry requirements listed above, applicants must have grade pass in Mathematics at SPM/ IGCSE or equivalent. This requirement can be waived if applicants have obtained at least grade pass in Mathematics at a higher level. 

We strongly urge all prospective students to submit their applications. Our students comprise of individuals with a wide array of qualifications. The most comprehensive way for us to assess eligibility is by receiving a completed application comprising of academic qualification.  

Entry requirements in the prospectus and website may not always apply and individual offers may vary. 

If your first language is not English, we'll need to see evidence of your English language ability.

The minimum English language requirement for entry to this programme is IELTS 5.5 (or equivalent) with no score lower than 5.0.

If you do not have IELTS 5.5, we offer a range of English language courses to help you meet the English language requirement for this programme prior to commencing your studies

Career Prospects

This Bachelor's degree provides a wide range of career options, and our graduates have an excellent reputation with employers. Successful careers include marketing executive, consultant, stockbroker and financial consultant.

Study Abroad Pathway

No