The Chartered Institute of Marketing (CIM) accredited MA (Hons) Marketing degree at Heriot-Watt University’s Edinburgh Business School is designed to develop key knowledge and skills related to professional marketing practices. Edinburgh Business School ranked 1st in Scotland and 4th in UK for marketing in the National Student Survey 2020.

The courses you take on this degree will provide you with the platform to thrive in both academic study and the professional practice of marketing.

Your learning will focus on three central themes that we believe will be key for future marketing professionals:

• Global marketing
• Digital marketing 
• Sustainable marketing

Teaching on MA (Hons) Marketing is led by our internationally respected faculty who bring marketing theory to life by drawing on their own cutting-edge research and industry experience, and by sharing best practice from business case studies. This approach ensures that everything you learn reflects the current marketing landscape in both business-to-consumer and business-to-business marketing contexts.

In Year 1 you will study the established suite of courses form Edinburgh Business School’s common first year and gain an understanding of important areas of modern business, including Management, Accounting and Finance, and Economics and Marketing.

As your studies progress through Years 2, 3 and 4, you will study an increasing number of specialist marketing courses.

Course content

In Year 1, you will study the established suite of courses form Edinburgh Business School’s common first year and gain an understanding of important areas of modern business, including: Management, Accounting and Finance, Economics and Marketing.

As your studies progress through Years 2, and 3, you will study an increasing number of specialist marketing courses, many of which are new.

Year 1

Semester 1

• Quantitative Methods
• Fundamentals of Marketing
• Human Resource Management
• Consumer Behaviour

Semester 2

• Business Skills for the Second Machine Age
• Management Accounting in Organisations
• Operations and Supply Chain Management
• Organisational Behaviour or Enterprise: Concepts and Issues

Year 2

Semester 1

• Global Strategic Marketing
• Digital Analytics for Marketing
• Responsible Marketing (new for 2021)
• Project Management or Marketing Insights

Semester 2

• Business Research methods
• Integrated Marketing Comms
• Marketing Project (new for 2021)
• Innovation Management 

Year 3

Semester 1

• Dissertation/Project
• Future Issues in Marketing
• Leisure Marketing
• Retail Marketing or International Entrepreneurship

Semester 2

• Dissertation/Project
• Branding
• Digital Marketing
• Marketing and Management of SMEs or Marketing Sustainability

STPM/UEC/A-Levels/IB Diploma with 5 credits or above

January, September