Diploma in Marketing and Advertising

Course Overview

If your dream is to be in advertising or marketing communications, this is the Diploma to pursue. It presents a dynamic and holistic syllabus designed to meet the ever-changing demands of the industry. Above all, it grooms you to be a versatile creative professional. At IACT College, lessons are conducted based on real-life projects similar to those in real ad agencies or multinational companies. Dynamic, challenging yet fun, its effective learning approach makes this Diploma one of the most established Advertising Diplomas in the country – one that has launched many successful careers of its graduates both locally and internationally.

Curriculum

Year 1

• Advertising Principles
• Brand Management
• Communication English 102
• Communication English 103
• Communication English 104
• Computer Graphics
• Creative Thinking
• Introduction to Sociology
• Presentation Skills
• Media Research, Strategy, Planning and Buying
• Marketing Communication
• Marketing Communications Research
• Marketing Principles
• Mass Communication
• Research Methology
• Bahasa Kebangsaan
• Pengajian Malaysia

Year 2

• Account Management
• Advertising Campaign Planning
• Consumer Behaviour
• Creative Concept Development
• Creative Process and Execution
• Cross Cultural Studies
• Pengajian Islam
• Pendidikan Moral
• In-Company Practical Training

Year 3

Electives: Choose any four subjects
Creative Electives
• Contextual Studies
• Copywriting
• Motion Graphics
• Photography and Digital Imaging
• Portfolio Building
• Visual Communication
• Web Design

Marketing Communication Electives
• Corporate Social Responsibilities (CSR) and Corporate Communication
• Event Planning and Project Management
• Integrated Marketing Communications
• Interactive Marketing
• Public Relations

*Note: Modules are subject to change and the list of electives may change to reflect the current industry needs.

Entry Requirements

- SPM 3 credits (English must be one of it)
- O-level 3 credits (English must be one of it)
- Trial Examinations/Forecast results are accepted

Career Prospects

• Marketing Specialist 
• Market Researcher 
• Strategic Planner 
• Brand Consultant 
• Sales Manager 
• Account Manager 
• Copywriter 
• Production Manager 
• Creative Director 
• Art Director 
• Broadcast Station Manager 
• A&P Director 
• PR Executive 
• Publicity Manager 
• Event Manager