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Part Time/Full Time
59,360 / Course
Fees (International Student)
67,260 / Course
IUMW City Campus
Faculty of Business & Law
Conducted entirely in Malaysia
Level of Study
Bachelor's Degree Level
Field of Study
Marketing & Sales
Prepare to enter the creative, fast-paced business of promotion, development, and sales across unique customer markets with a Bachelor of Business Administration (Hons) in Marketing. We believe in entrepreneurship, innovation, and sustainability. Our programme will help you gain an in-depth understanding of contemporary marketing techniques on top of fundamental marketing principles.
The programme also focuses on understanding the nature of business and its role in the modern business society. At the end of the programme, students will have acquired an understanding of marketing's business, social and economic roles.
In lieu with our aim to be a global university, business programmes at IUMW are meticulously designed to produce high-performing individuals that can succeed in any context across the world.
Principles of Management
Principles of Marketing
Principles of Accounting
Intro to Entrepreneurship
Fundamentals of Finance
Management Information System
Introductory Business Statistics
Legal Environment of Business (Malaysian Environment)
Tamadun Islam dan Tamadun Asia
Bahasa Melayu Komunikasi 2 (International Student)
Consumer and Buyer Behaviour
Business Research Methods
Human Resource Management
Pengajian Malaysia (International Student)
Choose any FOUR (4) elective *Business Modelling and Spreadsheet *Business Plan *Introduction to Entrepreneurial Behaviour *Organisational Theory and Design *Financial Management
Corporate Social Responsibility and Ethics
Marketing for Entrepreneurship
Introduction to Project Management
Contemporary Issues in Marketing
Choose any ONE (1) elective *Industrial Training *Business Project *Compulsory for Dual Award students
Pass in STPM with a minimum of Grade C (GP 2.00) in any two (2) subjects, and a pass in Mathematics* and English* at SPM level or any equivalent qualification; OR
Pass in Sijil Tinggi Agama Malaysia (STAM) with a minimum grade of Jayyid, and credits in Mathematics* and a pass in English* at SPM level; OR
Any qualifications equivalent to a Diploma or Advanced Diploma (Level 4 or 5, KKM); OR
Matriculation/Foundation qualification with a minimum CGPA of 2.00 out of 4.00, or any equivalent qualification; OR
Pass UEC with minimum of Grade B in at least five (5) subjects; OR
Fulfil other entry requirements that are recognised by the University Senate; AND
Pass IUMW English Placement Test
* This requirement could be exempted if the qualification includes Mathematics and English subjects and the student achieved a grade that is equivalent to or above the requirement at SPM level or its equivalent.
A Level with 2 Principal passes or equivalent, recognised by Malaysian Government or fulfil any other entry requirements that are recognised by the University Senate; AND
Pass IELTS with minimum Band 5.5, or TOEFL with a minimum score of 550.
English Competency Requirements
All international students are bound to the English Competency requirement set by the University and the Malaysian Qualification Agency except those who are:
From countries where English is the official language; OR
From an academic institution which uses English as its main medium of instruction.
Advertising account executive
Advertising account planner
Sales promotion account executive
Social media manager
All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.