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Bachelor of Business Administration (Hons) in Marketing

Offered by: International University Of Malaya-Wales (IUMW)
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Exam BodyIUMW, Malaysia
Course Duration9 semesters
Part Time/Full TimeFull Time
Fees59,360 / Course
Fees (International Student)67,260 / Course
CampusIUMW City Campus
FacultyFaculty of Business & Law
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyMarketing & Sales
Credit Hours120 credits
Course Description

Prepare to enter the creative, fast-paced business of promotion, development, and sales across unique customer markets with a Bachelor of Business Administration (Hons) in Marketing. We believe in entrepreneurship, innovation, and sustainability. Our programme will help you gain an in-depth understanding of contemporary marketing techniques on top of fundamental marketing principles.

The programme also focuses on understanding the nature of business and its role in the modern business society. At the end of the programme, students will have acquired an understanding of marketing's business, social and economic roles.

In lieu with our aim to be a global university, business programmes at IUMW are meticulously designed to produce high-performing individuals that can succeed in any context across the world.

Curriculum

Year 1

  • Principles of Management
  • Principles of Marketing
  • Principles of Accounting
  • Business Communication
  • Business Mathematics
  • Intro to Entrepreneurship
  • Fundamentals of Finance
  • Microeconomics
  • Management Information System
  • Organisational Behaviour
  • Introductory Business Statistics
  • Legal Environment of Business (Malaysian Environment)
  • Tamadun Islam dan Tamadun Asia
  • Bahasa Melayu Komunikasi 2 (International Student)
  • Co-Curriculum 1

 

Year 2

  • Macroeconomics
  • Company Law
  • Operation Management
  • International Business
  • Consumer and Buyer Behaviour
  • Marketing Management
  • Business Research Methods
  • Human Resource Management
  • Hubungan Etnik
  • Pengajian Malaysia (International Student)
  • Co-Curriculum 2

Choose any FOUR (4) elective
*Business Modelling and Spreadsheet
*Business Plan
*Introduction to Entrepreneurial Behaviour
*Organisational Theory and Design
*Financial Management

 

Year 3

  • Strategic Management
  • Corporate Social Responsibility and Ethics
  • International Marketing
  • Marketing for Entrepreneurship
  • Introduction to Project Management
  • Brand Management
  • Contemporary Issues in Marketing
  • E-Marketing
  • Marketing Promotion
  • Retail Marketing
  • Services Marketing
  • Strategic Marketing

Choose any ONE (1) elective
*Industrial Training
*Business Project
*Compulsory for Dual Award students

Entry Requirements

Malaysian Students

  • Pass in STPM with a minimum of Grade C (GP 2.00) in any two (2) subjects, and a pass in Mathematics* and English* at SPM level or any equivalent qualification; OR
  • Pass in Sijil Tinggi Agama Malaysia (STAM) with a minimum grade of Jayyid, and credits in Mathematics* and a pass in English* at SPM level; OR
  • Any qualifications equivalent to a Diploma or Advanced Diploma (Level 4 or 5, KKM); OR
  • Matriculation/Foundation qualification with a minimum CGPA of 2.00 out of 4.00, or any equivalent qualification; OR
  • Pass UEC with minimum of Grade B in at least five (5) subjects; OR
  • Fulfil other entry requirements that are recognised by the University Senate; AND
  • Pass IUMW English Placement Test

* This requirement could be exempted if the qualification includes Mathematics and English subjects and the student achieved a grade that is equivalent to or above the requirement at SPM level or its equivalent.

International Students

  • A Level with 2 Principal passes or equivalent, recognised by Malaysian Government or fulfil any other entry requirements that are recognised by the University Senate; AND
  • Pass IELTS with minimum Band 5.5, or TOEFL with a minimum score of 550.

English Competency Requirements

All international students are bound to the English Competency requirement set by the University and the Malaysian Qualification Agency except those who are:

    • From countries where English is the official language; OR
    • From an academic institution which uses English as its main medium of instruction.
Career Prospects
  • Advertising account executive
  • Advertising account planner
  • Market researcher
  • Marketing executive
  • Media buyer
  • Media planner
  • Sales promotion account executive
  • Social media manager

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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