Bachelor of Business Administration (Hons) in Marketing

Course Overview

Prepare to enter the creative, fast-paced business of promotion, development, and sales across unique customer markets with a Bachelor of Business Administration (Hons) in Marketing. We believe in entrepreneurship, innovation, and sustainability. Our programme will help you gain an in-depth understanding of contemporary marketing techniques on top of fundamental marketing principles.

The programme also focuses on understanding the nature of business and its role in the modern business society. At the end of the programme, students will have acquired an understanding of marketing's business, social and economic roles.

In lieu with our aim to be a global university, business programmes at IUMW are meticulously designed to produce high-performing individuals that can succeed in any context across the world.

Curriculum

Year 1

• Principles of Management
• Principles of Marketing
• Principles of Accounting
• Business Communication
• Business Mathematics
• Intro to Entrepreneurship
• Fundamentals of Finance
• Microeconomics
• Management Information System
• Organisational Behaviour
• Introductory Business Statistics
• Legal Environment of Business (Malaysian Environment)
• Tamadun Islam dan Tamadun Asia
• Bahasa Melayu Komunikasi 2 (International Student)
• Co-Curriculum 1

Year 2

• Macroeconomics
• Company Law
• Operation Management
• International Business
• Consumer and Buyer Behaviour
• Marketing Management
• Business Research Methods
• Human Resource Management
• Hubungan Etnik
• Pengajian Malaysia (International Student)
• Co-Curriculum 2

Choose any FOUR (4) elective
*Business Modelling and Spreadsheet
*Business Plan
*Introduction to Entrepreneurial Behaviour
*Organisational Theory and Design
*Financial Management

Year 3

• Strategic Management
• Corporate Social Responsibility and Ethics
• International Marketing
• Marketing for Entrepreneurship
• Introduction to Project Management
• Brand Management
• Contemporary Issues in Marketing
• E-Marketing
• Marketing Promotion
• Retail Marketing
• Services Marketing
• Strategic Marketing

Choose any ONE (1) elective
*Industrial Training
*Business Project
*Compulsory for Dual Award students

Entry Requirements

Malaysian Students

• STPM Grade C (GP 2.00) in any two (2) subjects
• Diploma Pass OR pass Advanced Diploma (Level 4 or 5, KKM)
• STAM Jayyid
• UEC Grade B in five (5) subjects
• Foundation/ Matriculation CGPA of 2.00 out of 4.00
• A-LEVEL Pass with Grade D in two subjects
• Australian Matriculation ATAR 65
• International Baccalaureate Diploma Programme (IB) 24 points across six subjects

Additional Requirements
*Pass Mathematics and English at SPM level or any equivalent qualification International Students: IELTS Band 5.5, or TOEFL score of 550.

NOTES
Specific requirements at SPM level can be waived should the grades obtained at the STPM / STAM / Diploma / Matriculation / Foundation are equivalent or higher.

International Students

• A Level with 2 Principal passes or equivalent, recognised by Malaysian Government or fulfil any other entry requirements that are recognised by the University Senate; AND
• Pass IELTS with minimum Band 5.5, or TOEFL with a minimum score of 550.

English Competency Requirements

All international students are bound to the English Competency requirement set by the University and the Malaysian Qualification Agency except those who are:

• From countries where English is the official language; OR
• From an academic institution which uses English as its main medium of instruction.

UWTSD Requirements (if you spend a semester abroad)

• IELTS Band 6.0 with a minimum of 5.5 for each component

Career Prospects

• Advertising account executive
• Advertising account planner
• Market researcher
• Marketing executive
• Media buyer
• Media planner
• Sales promotion account executive
• Social media manager