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Diploma in Marketing

Offered by: MAHSA University
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Course Duration2.5 Years
Part Time/Full TimeFull Time
Fees27850/Course
Fees (International Student)Refer to Univ.
FacultyFaculty of Business, Finance and Information Technology
Conducted entirely in MalaysiaYes
Level of StudyDiploma Level
Field of StudyBusiness Management & Administration
Course Description

The Diploma in Marketing programme aims to provide students with an in-depth knowledge, skills and values of a range of business disciplines, for an exciting career in the ever-changing world of marketing. Marketing is one of the most exciting, creative and important aspects of any business practice. Students will develop latest skills, learn key concepts of marketing and gain knowledge of the latest marketing trends, both locally and from across the world. Upon completion of the programme, students will have acquired the skills to engage and influence customers, develop brand loyalty and execute strategic marketing campaigns.

Curriculum
SUBJECT SUBJECT CODE
1 Introduction to Business BBIZ 1173
  Accounting 1 & 2 BACC 1113 & BACC 1213
  Business English 1 & 2 BENG 1123 & BENG 1223
  Microeconomics BECO 1133
  Macroeconomics BECO 1233
  Business Mathematics BMTH 1143
  Information Technology MPU 2223
  Business Statistics BSTS 1243
  Introduction to Finance BFIN 1323
  Principles of Marketing BMKT 1313
2 Business & Company Law BLAW 2413
  Business Communication BCOM 2423
  Fundamentals of Entrepreneurship BENT 2443
  Fundamentals of Management BMGT 1253
  Introduction to E-Commerce BIEC 2533
  Retail Management DMKT 2513
  Business Research Methods DMKT 2523
  Customer Relations DMKT 2533
  International Marketing DMKT 2543
  Service Marketing DMKT 2553
  Ethical Issues in Marketing DMKT 2613
  Consumer Behaviour DMKT 2623
  Advertising and Sales Promotion DMKT 2633
3 Industrial Training (4 Months) BITN 2618
GENERAL COURSES
SUBJECT SUBJECT CODE
Co-curricular Project  
Creative and Critical Thinking  
Time Management  
LOCAL STUDENTS
SUBJECT SUBJECT CODE
Pengajian Malaysia 2 MPU 2163
INTERNATIONAL STUDENTS
SUBJECT SUBJECT CODE
Bahasa Melayu Komunikasi 1 MPU 2133
Entry Requirements
ACADEMIC QUALIFICATION REQUIREMENTS
SPM Pass with min. credit in three (3) subjects
UEC Pass with min. grade B in three (3) subjects
0-LEVEL Pass with min. grade C in three (3) subjects
SKM Pass with level three (3) subjects in related field and pass SPM with min. one (1) credit in any subjects
Certificate Pass any relevant Certificate Programme (Level 3, MQF)
STPM Pass with min. grade C in (CGPA 2.0)
Others Recognized Malaysian qualifications or their equivalent
Career Prospects
  • Marketing Researcher

  • Advertising Executive

  • Advertising Account Planner

  • Digital Marketing Executive

  • Sales Executive

  • Creative Executive

  • Social Media Executive

  • Purchasing Development Executive

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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