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Diploma in Marketing

Offered by: MAHSA University
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Exam BodyMAHSA University
Course Duration2.5 Years
Part Time/Full TimeFull Time
Fees32800
Fees (International Student)Refer to Univ.
CampusPetaling Jaya Campus
FacultyFaculty of Business, Finance and Information Technology
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyDiploma Level
Field of StudyBusiness Management & Administration
Stream RequirementsArt Stream
Mode of StudyMixed
Course Description

The Diploma in Marketing programme aims to provide students with an in-depth knowledge, skills and values of a range of business disciplines, for an exciting career in the ever-changing world of marketing. Marketing is one of the most exciting, creative and important aspects of any business practice. Students will develop latest skills, learn key concepts of marketing and gain knowledge of the latest marketing trends, both locally and from across the world. Upon completion of the programme, students will have acquired the skills to engage and influence customers, develop brand loyalty and execute strategic marketing campaigns.

Curriculum
SUBJECTSUBJECT CODE 
1Introduction to BusinessBBIZ 1173
 Accounting 1 & 2BACC 1113 & BACC 1213
 Business English 1 & 2BENG 1123 & BENG 1223
 MicroeconomicsBECO 1133
 MacroeconomicsBECO 1233
 Business MathematicsBMTH 1143
 Information TechnologyMPU 2223
 Business StatisticsBSTS 1243
 Introduction to FinanceBFIN 1323
 Principles of MarketingBMKT 1313
2Business & Company LawBLAW 2413
 Business CommunicationBCOM 2423
 Fundamentals of EntrepreneurshipBENT 2443
 Fundamentals of ManagementBMGT 1253
 Introduction to E-CommerceBIEC 2533
 Retail ManagementDMKT 2513
 Business Research MethodsDMKT 2523
 Customer RelationsDMKT 2533
 International MarketingDMKT 2543
 Service MarketingDMKT 2553
 Ethical Issues in MarketingDMKT 2613
 Consumer BehaviourDMKT 2623
 Advertising and Sales PromotionDMKT 2633
3Industrial Training (4 Months)BITN 2618

GENERAL COURSES

SUBJECTSUBJECT CODE
Co-curricular Project 
Creative and Critical Thinking 
Time Management 

LOCAL STUDENTS

SUBJECTSUBJECT CODE
Pengajian Malaysia 2MPU 2163

INTERNATIONAL STUDENTS

SUBJECTSUBJECT CODE
Bahasa Melayu Komunikasi 1MPU 2133
Entry Requirements
ACADEMIC QUALIFICATIONREQUIREMENTS
SPMPass with min. credit in three (3) subjects
UECPass with min. grade B in three (3) subjects
0-LEVELPass with min. grade C in three (3) subjects
SKMPass with level three (3) subjects in related field and pass SPM with min. one (1) credit in any subjects
CertificatePass any relevant Certificate Programme (Level 3, MQF)
STPMPass with min. grade C in (CGPA 2.0)
OthersRecognized Malaysian qualifications or their equivalent
Career Prospects
  • Marketing Researcher
  • Advertising Executive
  • Advertising Account Planner
  • Digital Marketing Executive
  • Sales Executive
  • Creative Executive
  • Social Media Executive
  • Purchasing Development Executive

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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