Digital marketing or famously known as online marketing, is increasing in popularity and demand. The profession has evolved over the years, making it one of the most sought-after forms of advertising in today’s fast-changing world. With the Internet easily accessible via tablets and mobile phones with a single touch,  this has spurred tremendous growth with plenty of opportunities.

The programme will equip students with fundamental skills in relation to digital advertising practices and future-oriented skills, such as Search Engine Optimisation (SEO), social media content marketing and digital retailing. These modules offered will develop an in-depth understanding of the practice with a
strong focus on modern marketing demands and project management to generate essential critical thinking skills.

Upon completion of this programme, students will possess sound theoretical and applicable knowledge of digital marketing to enable them to advance their career prospects in the field. The programme also develops skills that are needed to analyse market needs and trends, define target markets and unlock business opportunities in a competitive environment.

NOTE:
* MPU: The Ministry of Higher Education (MOHE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) within the duration of their studies. MCKL established a series of subjects that different programmes need to implement for all students to meet the ministry’s requirements. Subjects will differ depending on the institution and the level of studies of the student.

SIJIL PELAJARAN MALAYSIA (SPM)
Min. 3 credits in any subjects

O LEVEL / IGCSE
Min. 3 credits in any subjects

SIJIL TINGGI PERSEKOLAHAN MALAYSIA (STPM)
Min. a Grade C in any subjects

OTHER QUALIFICATIONS
Other equivalent qualifications recognised by the Ministry of Higher Education (MOHE) or Malaysian Government will be considered on a case-by-case basis

January, June & August

• Social Media Executive
• Media Content Strategist
• Content Creator Digital Marketing
• E-Service Executive
• Market Research Analyst
• Digital Marketing Executive
• Online Business Entrepreneur