Course Details
Methodist College Kuala Lumpur (MCKL) Logo

Diploma in Digital Marketing

Offered by: Methodist College Kuala Lumpur (MCKL)
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Exam BodyMCKL
Course Duration2.5 Years
Part Time/Full TimeFull Time
FeesRM23,600/Course
Fees (International Student)RM23,600/Course
CampusKL
Conducted entirely in MalaysiaYes
Level of StudyDiploma Level
Field of StudyMarketing & Sales
Course Description

Digital marketing or famously known as online marketing, is increasing in popularity and demand. The profession has evolved over the years, making it one of the most sought-after forms of advertising in today’s fast-changing world. With the Internet easily accessible via tablets and mobile phones with a single touch,  this has spurred tremendous growth with plenty of opportunities.

The programme will equip students with fundamental skills in relation to digital advertising practices and future-oriented skills, such as Search Engine Optimisation (SEO), social media content marketing and digital retailing. These modules offered will develop an in-depth understanding of the practice with a
strong focus on modern marketing demands and project management to generate essential critical thinking skills.

Upon completion of this programme, students will possess sound theoretical and applicable knowledge of digital marketing to enable them to advance their career prospects in the field. The programme also develops skills that are needed to analyse market needs and trends, define target markets and unlock business opportunities in a competitive environment.

Curriculum
Common Core:
  • Business Ethics
  • Organisational Behaviour
  • Fundamentals of Innovation and Entrepreneurship
  • Introduction to Digital Business
  • International Business
  • Business Process Management
  • Introduction to Business Communication
  • Information System for Business
  • Introduction to Microeconomics
  • Introduction to Macroeconomics
  • Financial Accounting
  • Introduction to Finance
  • Introduction to Management
  • Introduction to Human Resource Management
  • Introduction to Marketing
  • Quantitative Methods
Discipline Core:
  • Digital Marketing Project
  • Search Engine Optimisation
  • Consumer Behaviour
  • Service Marketing
  • Strategic Brand Management
  • Social Media Content Marketing
  • Strategic Global Marketing
  • Marketing Research and Analytics
  • Introduction to Digital Marketing   
Industrial Training:
  • Industrial Training for Digital Marketing
*Mata Pelajaran Pengajian Umum (MPU):
  • Falsafah dan Isu Semasa 2
  • Information Literacy
  • Character Formation
  • Service Learning 
  • Bahasa Kebangsaan A
    • For local students who do not have credit in SPM BM
  • Bahasa Melayu Komunikasi 1
    • For international students 

NOTE:
* MPU: The Ministry of Higher Education (MOHE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) within the duration of their studies. MCKL established a series of subjects that different programmes need to implement for all students to meet the ministry’s requirements. Subjects will differ depending on the institution and the level of studies of the student.

Entry Requirements

SIJIL PELAJARAN MALAYSIA (SPM)
Min. 3 credits in any subjects

O LEVEL / IGCSE
Min. 3 credits in any subjects

SIJIL TINGGI PERSEKOLAHAN MALAYSIA (STPM)
Min. a Grade C in any subjects

OTHER QUALIFICATIONS
Other equivalent qualifications recognised by the Ministry of Higher Education (MOHE) or Malaysian Government will be considered on a case-by-case basis

Intake Months

January, June & August

Career Prospects
  • Social Media Executive
  • Media Content Strategist
  • Content Creator Digital Marketing
  • E-Service Executive
  • Market Research Analyst
  • Digital Marketing Executive
  • Online Business Entrepreneur

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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