Bachelor of Multimedia (Hons.) Advertising Design

Course Overview

Advertising Design is a three-year degree programme focused on producing creative advertising content. Students are trained to master persuasive communication through design and multimedia applications. This programme emphasises on the understanding of branding, positioning, advertising strategy, media applications and product solutions. The creative process and final artwork are given great emphasis in order for our students to develop and enhance their skills and abilities to excel in this field.

We aim to develop graduates with intellectual capabilities in developing creative ideas in advertising communications, and who are technically capable in developing those ideas into working output.

Curriculum

Year 1

• Advertising Design 1
• Advertising Design 2
• Web Design
• Environmental Design
• Media Culture
• Video Production
• Media Aesthetics
• 3D Modelling and Printing
• Internet and Mobile Application
• Mobile App Design and Development

Year 2

• Advertising Design 3
• Advertising Design 4
• Audio Visual for Advertising
• E-marketing
• Multimodal Interaction Design
• Semiotic Studies
• Sound Design 1
• Media Anthropology
• Internship
• Integrated Marketing Communication
• Video Production for Advertising

Year 3

• Advertising Design Project 1
• Advertising Design Project 2
• Interactive Technology for Advertising
• Design Research
• Sound Design 2
• Media Law

Elective Modules

• Corporate Identity
• Diagram Design
• Project Management
• Motion Capture

University Subjects

• Workplace Communication
• Hubungan Etnik (Local)
• Pengajian Malaysia 3 (International)
• Tamadun Islam dan Tamadun Asia (Local)
• Bahasa Melayu Komunakasi 2 (International)
• Co-curriculum
• Bahasa Kebangsaan A (Local)
• Foreign Languages (Local and International)
• Introduction to Multicultural Studies in Malaysia

Entry Requirements

• Pass Foundation/Matriculation studies in related field from a recognised institution;* OR
  * Candidates from non-related field may be admitted subject to a rigorous internal assessment process.
• Pass STPM or its equivalent with a minimum of Grade C (GPA 2.00) in any two (2) subjects; OR
• Pass A-Level with a minimum of Grade D in any two (2) subjects; OR
• Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English; OR
• Recognised Creative Multimedia Diploma or its equivalent with a minimum CGPA of 2.50; OR
  Note: Candidates with CGPA below 2.50 but above 2.00 may be admitted subject to a rigorous internal assessment process.
• Pass DKM /DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field.
  Note: DKM /DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.