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Diploma in Public Relations and Entertainment Management

Offered by: Management & Science University (MSU)
Exam BodyInternal Dip., Malaysia
Course Duration2.5 Yrs
Part Time/Full TimeFull Time
Fees21710/Course
Fees (International Student)31530/Course
FacultySchool of Education & Social Science
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyDiploma Level
Field of StudyMarketing & Sales
Course Description

Diploma in Public Relations & Entertainment Management programme is delivered with a strong practical emphasis on entertainment management and public relations. In this modern era, public relations are one of the key requirements of most companies and organizations. At the same time, the entertainment business is growing worldwide in the accessibility, quantity, quality and production of all popular music and events. Thus, this programme integrates knowledge and abilities with the talents of students in public relations and inentertainment. The both talents are necessary because they are required to manage artists through the production of press release, video clips, contracts and event booking schedules. To keep pace with the rapid changes in the industry, Management & Science University (MSU) provides a solid foundation in communications theory blended with practical, hands-on-work experience and a field placement of entertainment talents in apublic environment. 

Curriculum

Core Subjects

  • Introduction to Public Relations
  • Media Relations
  • Introduction to Entertainment Management
  • Artist Management
  • Public Relations Development
  • Event Practices
  • Ethics in Public Relations
  • Public Relations Marketing
  • Customer Service and Etiquette
  • Introduction to Advertising and Promotion
  • Human Resource for Service Industry
  • Cross Cultural Communication
Entry Requirements

(i) Pass SPM or its equivalent with 3 credits;

OR

(ii) Certificate from Polytechnic/private higher learning institution (IPTS) and other qualification recognised by MSU Senate;

OR

(iii) Pass Unified Examination Certificate (UEC) with at least grade B in 3 subjects;

OR

(iv) Other equivalent qualification recognised by Malaysian Government

Intake Months

February, July & September

Career Prospects

Upon graduation, graduates may seek employment with mooking agents, artist managers, record companies, film and television station, live music venues, recording studios and merchandising firms. Graduates may also choose careers in corporate, shareholder communications, PR consultancy structures and communication. Graduates can even blend both; public relations and entertainment to promote and market new technologies and new ideas to sell music. Positions that graduates can fill in the above organizaton are: 

A) Specific roles in public relations:

    • Public Relations Writing

 

    • Special Event Coordination

 

    • Media Relations

 

    • Issues Management

 

    • Publication Layout And Production

 

    • Community Relations

 

    • Marketing

 

  • Advertising

B) Specific roles in entertainment management:

    • Artist Manager

 

    • Business Manager

 

    • Booking Agent

 

    • Promoter

 

    • Venue Booker

 

    • Promotion Director

 

    • Media Director

 

    • Production Music Manager

 

  • Performance Promotions Manager

 

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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