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Diploma in Public Relations and Entertainment Management

A8707 KPT/ JPS (R2/321/4/0122) 07/23

Course Information

Mode: Onsite
Duration: 2 1/2 years
Type: Full-time Study
Conducted in Malaysia: Yes
Level of Study: Diploma Level
Field of Study: Marketing & Sales
Faculty: School of Education and Social Sciences (SESS)
Awarding Country: Malaysia
Exam Body: Management and Science University
Fees: RM20,000 - RM25,000
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Course Overview

The Diploma in Public Relations and Entertainment Management programme is delivered with a strong practical emphasis on entertainment management and public relations. In this modern era, public relations is one of the key requirements of most companies and organizations. At the same time, the entertainment business is growing worldwide in the accessibility, quantity, quality and production of all popular music and events. This programme integrates knowledge and skills in public relations and entertainments with the students ability and natural talent. These elements are necessary to manage artistes through out the production of press releases, video clips, contracts, and event booking schedules. To keep pace with the rapid changes in the industry, a solid foundation in communications theory is blended with practical, hands-on-work experience including field placement of entertainment talents in public environments.

Curriculum

Year One
  • Introduction to Public Relations
  • Writing Skills for Public Relations
  • Introduction to Corporate Communications
  • Advertising and Promotion
Year Two
  • Ethics in Public Relations
  • Mandarin
  • Public Relations Marketing
  • Cross Cultural Communication
Year Three
  • Event Practices in Public Relations
  • Business Law
  • Industrial Training

Entry Requirements

(i) Pass SPM or its equivalent with 3 credits;
OR 
(ii) Certificate from Polytechnic/private higher learning institution (IPTS) and other qualification recognised by MSU Senate;
OR
(iii) Pass Unified Examination Certificate (UEC) with at least grade B in 3 subjects;
OR
(iv) Other equivalent qualification recognised by Malaysian Government

Career Prospects

  • Media Relations
  • Production Music Manager
  • Performance Promotions Manager
  • All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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