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Bachelor of Public Relations Management (Hons)

Offered by: Management and Science University (MSU)
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Exam BodyManagement and Science University
Course Duration3 years
Part Time/Full TimeFull Time
FeesRM35,000 - RM40,000
FacultySchool of Education and Social Sciences (SESS)
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyCommunication & Broadcasting
Course Description

Bachelor of Public Relations Management aims to develop the skills and knowledge necessary for contemporary public relations practice. Companies nowadays spend large amounts of money hiring professionals who specialize in public relations. This programme integrates knowledge and abilities with the student's own talents in public relations and in entertainment. It also focuses on the effective management of communication through the experiences communicating in a variety of contexts and research. To keep pace with rapid changes in the industry, solid foundation in communications theory is blended with practical, hands-on-work experience including field placement of entertainment talents in public environments.

Year One
  • Introduction to Public Relations
  • Practices of Management
  • Publicity Media and Public Relations Writing
  • Entertainment Management
Year Two
  • Corporate Communication Management
  • Social Media in Public Relations
  • Visual Communication
  • Mandarin
Year Three
  • Advertising and Promotion in Public Relations
  • Strategic Public Relations Management
  • Industrial Training
Entry Requirements

You need to pass STPM with at least a C (2.00 CGPA) in two (2) subjects OR A-Level with a Pass in two (2) subjects OR UEC with at least a B in five (5) subjects OR Matriculation/Foundation with at least 2.00 CGPA OR any other qualifications recognized by the Malaysian Government. 

Career Prospects
  • Media Director
  • Advertising & Promotion Executive
  • Public Relations Manager
  • Event Manager

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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