Bachelor in Psychology with Marketing (Hons)
Offered by: Management & Science University (MSU)
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|Exam Body||Internal Degree, Malaysia|
|Course Duration||3 Yrs|
|Part Time/Full Time||Full Time|
|Fees (International Student)||Refer to Univ.|
|Faculty||Faculty of Business Management & Professional Studies|
|Conducted entirely in Malaysia||Yes|
|Level of Study||Bachelor's Degree Level|
|Field of Study||Social Sciences|
Bachelor in Psychology with Marketing (Hons) is a unique degree programme that prepares graduates with in-depth understanding of human psychology; how consumers make purchasing decisions; and how we can influence business relationships through marketing strategies. Its immediate goal is to understand behaviour and mental processes and also learn the principles of marketing, and gain an expert understanding of consumers and their patterns of behaviour. The programme focuses on the psychology of the market segmentation by looking into consumers behavioural patterns. Besides that, Bachelor of Psychology with Marketing @ MSU does not only focus on the theories and academic aspects but students are also given the opportunity to explore the real business world through various outdoor activities.
(i) STPM Candidate :
(a) Pass SPM or its equivalent with credit in Bahasa Melayu
(ii) Ministry of Education (KPM) Matriculation Certificate or MSU Foundation Certificate, or its equivalent from higher learning institution recognised by Ministry of Higher Education (KPT) and accreditated by MQA;
(iii) Diploma from PTPL/MSU, or Diploma from Polytechnic or Public Higher Learning Institution (IPTA) or Private Higher Learning Institution (IPTS) recognised by Ministry of Higher Education (KPT) and accreditated by MQA;
(iv) Pass at least 3 subjects in A-Level;
(v) Pass The South Australian Matriculation (SAM) with minimum score of 65% - 70%;
(vi) Pass Canadian Pre University Programme (CPU) with minimum score of 80%;
(vii) Pass Unified Examination Certificate (UEC) with at least grade B in 5 subjects;
(viii) other equivalent qualification recognised by Malaysian Government
|Intake Months||February, July & September|
There are many career opportunities for a marketing psychologist including business consultant, ergonomist, marketing researcher, administrator and educator. They can be working for a government agency, public or private school or college, a private company as well as a multinational corporation.
All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.