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Bachelor in Marketing with Psychology (Hons)

Offered by: Management and Science University (MSU)
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Exam BodyManagement and Science University
Course Duration3 years
Part Time/Full TimeFull Time
FeesRM40,000 - RM45,000
FacultyFaculty of Business Management and Professional Studies (FBMP)
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyBusiness Management & Administration
Course Description

The Bachelor in Marketing with Psychology programme uniquely combines marketing with psychology to provide you with in-depth knowledge of how purchasing decisions are made by consumers and how business relationships are influenced by marketing strategies. In the Marketing component, you will acquire a strong foundation in all areas of marketing, including understanding consumer behaviour, studying marketing research and strategic marketing. Through the Psychology component, you will learn how an individual’s psychology can influence his spending, and comprehend the psychology behind online marketing. Through the MSU Global Internship Programme, you are able to experience a working stint abroad and utilize the experience along with your theoretical knowledge to improve your understanding of marketing in practice. Internship experience at multinational companies will also enhance your future employability.

Year One
  • Introduction to Psychology
  • Practices of Management
  • Cognitive Psychology
  • Developmental Psychology

Year Two

  • Marketing Management
  • Service Marketing
  • Social Psychology
  • Marketing Research

Year Three

  • International Marketing
  • Psychology of the Internet
  • Industrial Training
Entry Requirements

You need a Pass in Mathematics at SPM level AND at least a C (2.00 CGPA) in two (2) subjects at STPM level or Jayyid in STAM. Other acceptable qualifications include Matriculation/Foundation/Pre-U/Diploma/UEC with at least 2.00 CGPA or equivalent. International students must score at least 5.5 in IELTS or equivalent. 

Career Prospects
  • Marketing Psychologist
  • Online Marketing Executive
  • Market Researcher
  • Brand Manager

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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