Course Details
The One Academy of Communication Design (TOA) Logo

Diploma in Advertising & Graphic Design

Offered by: The One Academy of Communication Design (TOA)
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Exam BodyThe One Academy
Course Duration3 years
Part Time/Full TimeFull Time
FeesRefer to College
Fees (International Student)Refer to College
CampusBandar Sunway & Penang
FacultyAdvertising & Graphic Design
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyDiploma Level
Field of StudyAudio-visual Techniques & Media Production
Study Abroad Pathway

Affiliated Universities

Course Description

Inspiring Exceptional Ideas and Communication

This 3-year programme offers students the opportunity to become designers who are able to bridge creative ideas, design skills and advertising strategy to provide solutions for brands. Students have the opportunity to engage in more industry-driven briefs with the focus on professional design practices, branding, advertising strategies, and various creative content incorporating in both print and digital media. During the course, students will be trained and mentored by prestigious creative leaders both locally and internation

Curriculum
Art & Design Fundamentals

The first year begins with addressing the use of visual elements such as drawing, design, colour, etc. as a powerful tool of art and design. Students dive into skills of handling industry-standard tools and software, mock-up mechanism and more that are important in executing finished work complete with aesthetics that meet industry standards.

Advertising Design

Students are also trained sharp observation skills and a good sense in advertising concepts based on sound strategies to increase sales of brand’s products or services. It is inclusive of content creation, consumer insights, digital marketing, creative ideas development, and advertising campaigns conceptualisation & design.

Graphic Design

Students will go through training in the areas of conceptualising visual communication in the areas of brand communication, photography, typography, corporate identity, packaging, publication design and many other elements used together to produce eye-catching artwork with a solid grasp of technical, artistic and business skills.

Group Directed Study

Before graduation, students learn to take on the role of personal responsibility and professional accountability needed in the profession. Opportunities are provided for students to undergo both collaborative projects and participating in national & international design competitions under the guidance and mentoring from industry experts.

Portfolio

Before stepping into the industry, students are required to create both print and digital portfolios and learn how to market their work to potential clients through portfolio and presentations. This allows The One Academy’s graduates to venture into the industry with a well-built portfolio showcasing their student works, projects, campaigns and more. Additionally, students will also be trained on their interpersonal skills, teamwork, professional ethics, entrepreneurship thinking and even interview preparation as we believe in making sure that when they go out into the working world, they are more than ready for success.

Graphic Design Courses Content
  • Creative Thinking
  • Corporate Identity & Brand Communication Design
  • Typography Fundamentals
  • Applied Typography
  • Packaging Design
  • Digital Photography
  • Publication Design
  • Computer Graphic Production Procedures
Advertising Courses Content
  • Content Creation
  • Digital Marketing
  • Integrated Campaign
  • Advertising Principles & Strategies
  • New Media in Advertising
  • Advertising Campaign
  • Advertising Visual
  • Copywriting
Software
  • Adobe AfterEffect
  • Adobe Premier
  • Adobe XD (UX & UI)
  • Adobe InDesign (Editorial)
  • Adobe Dreamweaver (Web Design)
  • Adobe Audition (Sound Editing)
  • Adobe Photoshop
  • Adobe Illustrator
Business Courses
  • Business & Marketing
Contextual Courses
  • History of Art & Design
  • Survey of S.E.A. Art & Culture
Professional Development
  • Live Project
  • Graduation Exhibition
  • National & International Design Competitions
  • Portfolio Review by Industry Professionals
  • Mock Interview by Industry Professionals
  • Sharing / Workshop Session by Industry Professionals
Entry Requirements

Pass in SPM With minimum 3 credits Including a pass in English, Bahasa Melayu & History

Intake Months

January, April, August

Career Prospects

The Global Ad Industry is Expected to Hit US$1 Trillion by 2026

*source: statista.net

  • Digital Agencies
  • Advertising Agencies
  • Design Studios
  • Creative Start-Ups
  • Publication Houses
  • Brand & Identity Consultation Agencies
  • Corporate In-House Design Division
  • Print Production Houses
  • PR & Event Companies
  • Departmental Stores / Shopping Malls
  • Film Production Houses
  • Digital Media Companies
  • Photography Studios
  • Personal / Business Studios

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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