Course Overview
Exploring the Boundaries of Digital Innovation!
Digital Media Design explores the digital domain and establishes a rich, hybrid area of study for the 21st century, including multimedia platforms, extended reality (XR), responsive environment and more. By using practice-based approaches and theory-led methodologies through subjects such as web-based content, social media systems, immersive media and experiential design, the programme aims to provide you with the necessary knowledge and skills to become part of the digital revolution.
The University of Hertfordshire is a vibrant, inclusive, campus-based institution with a vision to be internationally renowned as the UK's leading business-facing university. It is innovative, enterprising and challenges individuals and organisations to excel.
Curriculum
Year One (Level 4)
During the first year, students concentrate on building their core skill set which includes graphic design, web design, video & sound editing, image manipulation and basic photography skills. At the same time, aided by research literature and ideation sessions, they are introduced to concepts such as visual communication, ubiquitous design and user experience.
SEMESTER 1 & 2
Visual Communication and Core Media Production 45 Credits
Introduces imaginative responses and creative inventiveness in making images, sounds, video and interactive media to effectively communicate ideas, facts and feelings. Lectures, demonstrations and structured workshops give the students initial knowledge, good working practices and skills. They will learn about methodologies in research, project management and reflection/evaluation.
Interaction and Hybrid Media Construction 45 Credits
Further encourages imaginative responses and creative inventiveness in combining images, sounds, text, video and interactive media to to produce rich and compelling user experiences which are at the heart of this course. Lectures, demonstrations and structured workshops give the students deeper knowledge, best working practices and skills. They solidify their methodologies in research, project management and reflection/evaluation.
Media in Mind: Histories, Theories, Contexts (C & CS) 30 Credits
Extends knowledge and understanding of the role of interactive media as a fundamental aspect of contemporary society and culture through exploration of the human subject, mapping of media histories, traditions and processes, and examination of the forces that drive technological development. Informed and systematic approaches to analytical thinking, and ability to communicate critical responses clearly will be developed.
FOR DOMESTIC STUDENTS
Hubungan Etnik | Tamadun Islam & Tamadun Asia Compulsory
FOR INTERNATIONAL STUDENTS
Bahasa Melayu Komunikasi II | Malaysian Studies Compulsory
Year Two (Level 5)
During the first year, students concentrate on building their core skill set which includes graphic design, web design, video & sound editing, image manipulation and basic photography skills. At the same time, aided by research literature and ideation sessions, they are introduced to concepts such as visual communication, ubiquitous design and user experience.
SEMESTER 1 & 2
Visual Communication and Core Media Production 45 Credits
Introduces imaginative responses and creative inventiveness in making images, sounds, video and interactive media to effectively communicate ideas, facts and feelings. Lectures, demonstrations and structured workshops give the students initial knowledge, good working practices and skills. They will learn about methodologies in research, project management and reflection/evaluation.
Interaction and Hybrid Media Construction 45 Credits
Further encourages imaginative responses and creative inventiveness in combining images, sounds, text, video and interactive media to to produce rich and compelling user experiences which are at the heart of this course. Lectures, demonstrations and structured workshops give the students deeper knowledge, best working practices and skills. They solidify their methodologies in research, project management and reflection/evaluation.
Media in Mind: Histories, Theories, Contexts (C & CS) 30 Credits
Extends knowledge and understanding of the role of interactive media as a fundamental aspect of contemporary society and culture through exploration of the human subject, mapping of media histories, traditions and processes, and examination of the forces that drive technological development. Informed and systematic approaches to analytical thinking, and ability to communicate critical responses clearly will be developed.
FOR DOMESTIC STUDENTS
Hubungan Etnik | Tamadun Islam & Tamadun Asia Compulsory
FOR INTERNATIONAL STUDENTS
Bahasa Melayu Komunikasi II | Malaysian Studies Compulsory
In the second year, students delve deeper into web-based content and learn how to create mobile applications, interactive digital comics, video game prototypes and physical interfaces. The year culminates with a multi-disciplinary exhibition, where the Digital Media Design students lead a collaborative project, which includes students from other disciplines across the School of Creative Arts such as Graphic Design and Interior Architecture and Design or an external institution.
SEMESTER 1 & 2
Teamwork Practices 30 Credits
Students develop the understanding of leadership and membership roles, interpersonal dynamics and shared objectives as they work on live projects usually borne out of effective teamwork abilities and skills. Students get the opportunity to work in mixed-discipline groups.
Independent Project 30 Credits
In this module, students propose a project (planning, content, contexts) and produce (managing and documenting process) a high-quality outcome of their own choosing. This allows for independent learning of core skills such as project management and production.
User Experience Design 15 Credits
Emphasis on current approaches to User Experience (UX) design and commercial approaches to planning, designing and implementing products for mobile devices and browser-based delivery.
Storytelling & Gaming 15 Credits
Practical creative work and discussion engage students with contemporary ideas about the interrelationship between narrative and play in games & interactive media while promoting critical thinking.
Connections & Perspectives I:
Exploring Creative Media and Digital Cultures 15 Credits
Further develops knowledge and critical understanding of current uses of interactive and related media forms and the context in which they operate in.
Connections & Perspectives II:
Exploring Creative Media and Digital Cultures 15 Credits
Students will be supported by new critical, theoretical and contextual ideas while exploring a technologically mediated society and identify their own areas of critical interest for their essay and studio practice.
FOR DOMESTIC STUDENTS
Bahasa Kebangsaan | Business & Marketing Compulsory
FOR INTERNATIONAL STUDENTS
Business & Marketing Compulsory
Year Three (Level 6)
During the first year, students concentrate on building their core skill set which includes graphic design, web design, video & sound editing, image manipulation and basic photography skills. At the same time, aided by research literature and ideation sessions, they are introduced to concepts such as visual communication, ubiquitous design and user experience.
SEMESTER 1 & 2
Visual Communication and Core Media Production 45 Credits
Introduces imaginative responses and creative inventiveness in making images, sounds, video and interactive media to effectively communicate ideas, facts and feelings. Lectures, demonstrations and structured workshops give the students initial knowledge, good working practices and skills. They will learn about methodologies in research, project management and reflection/evaluation.
Interaction and Hybrid Media Construction 45 Credits
Further encourages imaginative responses and creative inventiveness in combining images, sounds, text, video and interactive media to to produce rich and compelling user experiences which are at the heart of this course. Lectures, demonstrations and structured workshops give the students deeper knowledge, best working practices and skills. They solidify their methodologies in research, project management and reflection/evaluation.
Media in Mind: Histories, Theories, Contexts (C & CS) 30 Credits
Extends knowledge and understanding of the role of interactive media as a fundamental aspect of contemporary society and culture through exploration of the human subject, mapping of media histories, traditions and processes, and examination of the forces that drive technological development. Informed and systematic approaches to analytical thinking, and ability to communicate critical responses clearly will be developed.
FOR DOMESTIC STUDENTS
Hubungan Etnik | Tamadun Islam & Tamadun Asia Compulsory
FOR INTERNATIONAL STUDENTS
Bahasa Melayu Komunikasi II | Malaysian Studies Compulsory
In the second year, students delve deeper into web-based content and learn how to create mobile applications, interactive digital comics, video game prototypes and physical interfaces. The year culminates with a multi-disciplinary exhibition, where the Digital Media Design students lead a collaborative project, which includes students from other disciplines across the School of Creative Arts such as Graphic Design and Interior Architecture and Design or an external institution.
SEMESTER 1 & 2
Teamwork Practices 30 Credits
Students develop the understanding of leadership and membership roles, interpersonal dynamics and shared objectives as they work on live projects usually borne out of effective teamwork abilities and skills. Students get the opportunity to work in mixed-discipline groups.
Independent Project 30 Credits
In this module, students propose a project (planning, content, contexts) and produce (managing and documenting process) a high-quality outcome of their own choosing. This allows for independent learning of core skills such as project management and production.
User Experience Design 15 Credits
Emphasis on current approaches to User Experience (UX) design and commercial approaches to planning, designing and implementing products for mobile devices and browser-based delivery.
Storytelling & Gaming 15 Credits
Practical creative work and discussion engage students with contemporary ideas about the interrelationship between narrative and play in games & interactive media while promoting critical thinking.
Connections & Perspectives I:
Exploring Creative Media and Digital Cultures 15 Credits
Further develops knowledge and critical understanding of current uses of interactive and related media forms and the context in which they operate in.
Connections & Perspectives II:
Exploring Creative Media and Digital Cultures 15 Credits
Students will be supported by new critical, theoretical and contextual ideas while exploring a technologically mediated society and identify their own areas of critical interest for their essay and studio practice.
FOR DOMESTIC STUDENTS
Bahasa Kebangsaan | Business & Marketing Compulsory
FOR INTERNATIONAL STUDENTS
Business & Marketing Compulsory
In the final year, students propose, manage and realise a substantial media project, alongside the production of a report in a subject of their choosing. Students examine and produce work for the multiple types of digital media platforms now available. Their studies will also prepare them for employment through professional development planning, sector analysis, portfolio development, networking and career advice.
SEMESTER 1 & 2
Degree Project 60 Credits
This two-phase module will first involve developing an idea for degree project into a fully documented proposal, and second, carrying out the process of producing the project. In planning, aspects of content, branding and contexts will be investigated for the proposal. Industrial practices such as fund-seeking, internal commissioning or call for participation will be instilled. In production, artefact(s) are produced, project is managed and creative processes are documented. Promotional materials for communication are also required.
Dissertation (C & CS) 30 Credits
Extends knowledge and understanding of the role of interactive media as a fundamental aspect of contemporary society and culture through exploration of the human subject, mapping of media histories, traditions and processes, and examination of the forces that drive technological development. Informed and systematic approaches to analytical thinking, and ability to communicate critical responses clearly will be developed.
Professional Practices 30 Credits
Through collective enquiry activities and individual studies, students are provided appropriate tools and methodologies to prepare for and to find employment as well as dealing with legal, ethical and economic frameworks of professional practice and employment. In collective enquiry, students work together in investigations into topics such as media industries and their economic roles. In individual studies, they engage with employability developments such as CV preparations, job searching and networking.
FOR DOMESTIC STUDENTS
Culture & Humanities | Community Service Compulsory
FOR INTERNATIONAL STUDENTS
Culture & Humanities Compulsory
