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Bachelor of Business Administration (Hons)

Offered by: Quest International University Perak (QIUP)
Exam BodyInternal Degree, Malaysia
Course DurationFT: 3 Yrs (9 Sem) ; PT: 5 Yrs (15 Sem)
Part Time/Full TimeFull Time / Part Time
FeesRefer to the University
Fees (International Student)Refer to the University
FacultyFaculty of Business and Management
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyBusiness Management & Administration
Course Description

The Bachelor of Business Administration (Hons) programme will provide students with an in-depth understanding of how businesses are organised, strategies are developed, decisions are taken, and how these factors impact competitiveness in business and commerce.

Students enrolled in this programme will go through three months of intensive industrial training to help them adapt to the working environment and give them substantial exposure to the techniques and competencies required in their job. The project work in the final year of study will also help to develop their ability to face real world challenges.

The Bachelor of Business Administration (Hons) programme is a unique programme that combines courses in Business and Management with IT, English and Social Studies to give students a solid foundation in business studies while at the same time, opening their minds to other related and relevant knowledge. Such exposure to a wider spectrum of academic material will provide students an integrated learning experience of how each and every one of these related disciplines impinges upon the business environment.

Furthermore, the unique combination of subjects in the programme allows for greater flexibility in the choice of a career. Students can choose to specialise in Management, Marketing Management, and Human Resource Management, set up their own business, or enrol for a higher academic qualification and pursue an academic career.




The following courses make up the Bachelor of Business Administration (Hons) (PA 10306) programme curriculum:

Matapelajaran Pengajian Umum (MPU)
  • Hubungan Etnik
  • Communication Skills / Bahasa Kebangsaan A
  • Malaysian Economy
  • Community Service


  • Bahasa Melayu Komunikasi 2
  • Malaysian Studies
  • Communication Skills
  • Malaysian Economy
  • Community Service
University Courses
  • Professional Communication I
  • Professional Communication II
  • Study of Society/Understanding Human Behaviour
  • Co-Curriculum
Compulsory Courses
  • Principles of Management
  • Principles of Accounting
  • Microeconomics
  • Computer Applications
  • Business Mathematics
  • Macroeconomics
  • Business Information Systems
  • Business Law
  • Business Communication
  • Principles of Marketing
  • Introduction to Finance
  • Business Statistics
  • Organisational Behaviour
  • Business Ethics
  • Operations Management
  • Research Methods in Business
  • Entrepreneurship
  • Human Resource Management
  • International Business
  • Public Relations
  • Principles of Leadership
  • Managerial Accounting
  • Business in Islamic Perspective
  • Project (Majoring)
  • Industrial Training
Specialisation Courses Management


  • Strategic Management
  • Corporate Governance
  • Organisational Theory
  • Management Information Systems
  • International Management
  • Total Quality Management
  • Management Science
  • Organisational Change and Development

Human Resource Management

  • Strategic Human Resource Management
  • Human Resource Planning
  • Occupational Safety and Health
  • Human Resource Information Systems
  • Training and Development
  • Industrial Relations
  • Compensation Management
  • Performance Management

Marketing Management

  • Strategic Marketing
  • Sales Management
  • Marketing Research
  • Consumer Behaviour
  • Marketing Communications
  • Marketing of Services
  • Product and Brand Management
  • International Marketing


Students’ ability is gauged both through continuous assessments and a final year exam. The continuous assessment component comprises tests/quizzes, mid-term examination and projects/assignments which accounts for an allocation of about 50-60 marks depending on the course. The balance of the marks is allocated for the final examination.
Other qualifications will be assessed based on Senate’s recommendation and referred to MQA for approval on a case by case basis
Entry Requirements

Pass A-Levels with full passes in two (2) subjects and pass in Mathematics and English at O-level or its equivalent

Intake Months

April/May, July & Sept/Oct

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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