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Bachelor of Mass Communication (Hons) (Corporate Communication)

Offered by: Quest International University Perak (QIUP)
Exam BodyInternal Degree, Malaysia
Course DurationFT: 3 Yrs (9 Sem) ; PT: 5 Yrs (15 Sem)
Part Time/Full TimeFull TIme / Part Time
FeesRefer To The University
Fees (International Student)Refer To The University
FacultyFaculty of Business, Management & Social Sciences
Conducted entirely in MalaysiaYes
Level of StudyBachelor's Degree Level
Field of StudyCommunication & Broadcasting
Course Description

The field of corporate communication is fast gaining attention from corporate bodies, global business leaders and conglomerates worldwide. An effective grasp of the techniques and skills to navigate the delicate balance and proceedings of effective corporate communication is vital for the continued survival and growth of a company.

At QUEST International University Perak, our Bachelor of Corporate Communication (Hons) programme will provide you with a solid foundation in communication concepts, managerial practices, effective listening skills and strategy planning skills, media handling and public relations skills in an organizational context to help you to rise and overcome real-life scenarios and challenges in the future.

Key theories and relevant concepts that cover important aspects of corporate communication will be provided in our specially designed framework combining comprehensive curriculum, engaging methodology and student- centered learning and discovery. This allows students to learn while growing and be matured in this field.

Graduates would find employment as Executives and Officers in a variety of areas such as corporate communication, event management, media liaison, community affairs and public affairs.

Curriculum

PROGRAMME CONTENT

 
 
Matapelajaran Pengajian Umum (MPU) Course Local

 

  • Hubungan Etnik
  • TITAS
  • Communication Skill/ Bahasa Kebangsaan A
  • Malaysian Economy
  • Community Service

International

  • Bahasa MelayuKomunikasi 2
  • Malaysian Studies
  • Communication Skill
  • Malaysian Economy
  • Community Service
University Courses
  • Professional Communication IProfessional Communication  IICo-CurriculumStudy of Society/ Understanding Human Behavior
Compulsory courses
  • Introduction to Mass CommunicationMass Media in Society
  • Principles of Communication
  • Introduction to Sociology
  • Scripting for Media
  • Media Management
  • Introduction to Corporate Communication
  • Computer Applications for Media
  • Event Management
  • Ethics and Media Law
  • Introduction to Marketing Communication
  • Media Psychology
  • Globalization and Communication
  • Communication Technology
  • Digital Media and Graphics
  • Communication Research
  • Introduction to Brand Management
  • Public Speaking
  • Media Relations
  • Crisis Management
  • Corporate Social Responsibility
  • Managerial Communication
  • Corporate Identity Image
  • Applied Brand Management
  • Corporate Culture in Communication
  • Applied Marketing Communication
  • Personal Image Management
  • Industrial Training

 

Assessment:
Students’ ability is gauged both through continuous assessments and a final exam. The continuous assessment component comprises tests/quizzes and projects/assignments which accounts for an allocation of about 40-60% marks depending on the course. The balance of the marks is allocated for the final examination.

 
 
 

 

Entry Requirements

Pass with CGPA 2.00 recognized by the Malaysian Government / Pass STPM with minimum 2.00 CGPA or Gred C in two (2) subjects.

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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