The Bachelor of Corporate Communication (Honours) programme provides students with a solid foundation in communication concepts, managerial practices, as well as strategic planning skills, media handling and public relations in an organisational context, to help them meet real-life scenarios and overcome future challenges. Besides learning key theories and relevant concepts that cover important aspects of corporate communication, they will also be given the opportunity to apply knowledge to face the real corporate world. These allow students to learn while engaging in hands-on exercises and assessments, guided by our experienced lecturers and industry experts.

Assessment:
Students’ ability is gauged both through continuous assessments and a final exam. The continuous assessment component comprises tests/quizzes and projects/assignments which accounts for an allocation of about 40-60% marks depending on the course. The balance of the marks is allocated for the final examination.

April, July, September/October

Marketing Communications:

• Campaign Director
• Consumer Affairs Specialist
• Market Research Analyst
• Event Organiser
• Brand Manager
• Conventions Planner
• Media Liaison Officer

Public Relations:

• Corporate Comm. Director
• PR Specialist
• Publicist
• Consumer Advocate Negotiator
• Community Affairs Director
• Environmental Activist
• Foreign Affairs Officer