Course Details
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Bachelor of Mass Communication (Hons) Advertising

Offered by: Quest International University (QIU)
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Exam BodyInternal Degree, Malaysia
Course DurationFT: 3 Yrs (9 Sem)
Part Time/Full TimeFull Time
Fees (International Student)Refer to the University
FacultyFaculty of Social Science
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyCommunication & Broadcasting
Course Description

The Bachelor of Mass Communication (Honours) Advertising programme aims to address the demand for up-and-coming specialists by training them to excel in the advertising industry. Those pursuing this course will be exposed to theoretical knowledge, practical skills and development of critical and creative practices including strategies in real life applications. This programme promotes students’ creativity and encourages bold and innovative approaches. We offer practical training using industry-relevant facilities and up-to-date curriculum content that has been designed to integrate problem-solving, creativity, analytical and critical thinking skills.


The following courses are offered in Bachelor of Mass Communication (Hons) Advertising (JPT/BPP(MQA/PA4516)03/20) programme:

Matapelajaran Pengajian Umum (MPU) Local


  • Hubungan Etnik
  • Communication Skills / Bahasa Kebangsaan A
  • Malaysian Economy
  • Community Service


  • Bahasa Melayu Komunikasi 2
  • Malaysian Studies
  • Communication Skills
  • Malaysian Economy
  • Community Service
University Course
  • Professional Communication I
  • Professional Communication II
  • Understanding Human Behaviour
  • Co-Curriculum Activities
Compulsory Course
  • Introduction to Mass Communication
  • Mass Media in Society
  • Communication Theory
  • Principles of Communication
  • Introduction to Sociology
  • Social Psychology
  • Scripting for Media
  • Intercultural Communication
  • Development Communication
  • Media Management
  • Advertising Principles
  • Computer Applications for Media
  • Interpersonal Communication
  • Event Management
  • Ethics and Media Law
  • Marketing Communication
  • Media Psychology
  • Photography
  • Globalisation and Communication
  • Communication Technology
  • Digital Media and Graphics
  • Communication Research
  • Brand Management
  • Advertising Copywriting
  • Research Project
  • Advertising Through Print, Radio and TV
  • Interactive Media
  • Advertising and Marketing
  • Media Writing
  • Industrial Training


Students’ ability is gauged both through continuous assessments and a final exam. The continuous assessment component comprises tests/quizzes and projects/assignments which accounts for an allocation of about 40-60% marks depending on the course. The balance of the marks is allocated for the final examination.

Entry Requirements
English Proficiency  (TOEFL) score of 500 OR (IELTS) score of 5.0 OR its equivalent
Matriculation / Pre-University / Sijil Tinggi Persekolahan Malaysia (STPM) programme or equivalent Pass with a minimum of grade C (CGPA 2.0) in TWO (2) subjects AND a credit in English at SPM level
General Certificate of Education Advanced (“A”) Level Pass A Level or equivalent with a minimum of grade D in TWO (2) subjects AND a credit in English at O level
Unified Examination Certificate (UEC) Pass with a minimum grade B IN five (5) subjects including English
Recognised Diploma in a related field Pass with a minimum CGPA 2.00 and a credit in English at SPM level or its equivalent
Other Qualifications Other equivalent qualifications recognised by the Malaysian Government
Intake Months

April, July, September/October

Career Prospects


  • Advertising & Promotion Manager
  • Brand Manager
  • Account Director
  • Creative Director
  • Copywriter
  • Advertising Consultant
  • Media Planner
  • Media Research Consultant
  • Media Relations Specialist
  • Traffic Manager
  • Media Buyer
  • Media Advisor
  • Electronic
  • Publication Specialist
  • Desktop Publisher
  • Content Editor
  • Multimedia Specialist
  • Internet Publisher
  • E -commerce Advertising Specialist

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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