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Bachelor of Mass Communication (Hons) (Advertising)

Offered by: Quest International University Perak (QIUP)
Exam BodyInternal Degree, Malaysia
Course DurationFT: 3 Yrs (9 Sem) ; PT: 5 Yrs (15 Sem)
Part Time/Full TimeFull Time/Part Time
FeesRefer To The University
Fees (International Student)Refer To The University
FacultyFaculty of Business, Management & Social Sciences
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyCommunication & Broadcasting
Course Description

Advertisements have become part and parcel of our daily lives. However, putting together an advertisement is not as easy as pointing a video camera and recording. The need for captivating and creative content to deliver the intended message all in a short amount of time has become a necessity for major brands and services. Thus, the demand for creative talents in the advertising industry is constantly increasing.

Our programme aims to address this demand for upcoming stars in the advertising industry by training students to excel in this field. Students pursuing this course will be exposed to theoretical knowledge, practical skills and development of critical and creative practices and strategies in real life applications.

This programme does not stifle students’ creativity and boldness. On the contrary, it encourages students to be bold, daring, creative and innovative. To do so, we offer practical training using industry-relevant facilities and up-to-date curriculum content that has been designed to challenge and integrate problem-solving, creativity, analytical and critical thinking skills to deal with challenges and hurdles while working on actual projects.

Our degree programme combines together standard instructional teaching practices with unconventional methodology to deliver curriculum content in an engaging and creative manner.

 

Curriculum

PROGRAMME CONTENT

The following courses are offered in Bachelor of Mass Communication (Hons) Advertising (JPT/BPP(MQA/PA4516)03/20) programme:

Matapelajaran Pengajian Umum (MPU) Local

 

  • Hubungan Etnik
  • TITAS
  • Communication Skills / Bahasa Kebangsaan A
  • Malaysian Economy
  • Community Service

International

  • Bahasa Melayu Komunikasi 2
  • Malaysian Studies
  • Communication Skills
  • Malaysian Economy
  • Community Service
University Course
  • Professional Communication I
  • Professional Communication II
  • Understanding Human Behaviour
  • Co-Curriculum Activities
Compulsory Course
  • Introduction to Mass Communication
  • Mass Media in Society
  • Communication Theory
  • Principles of Communication
  • Introduction to Sociology
  • Social Psychology
  • Scripting for Media
  • Intercultural Communication
  • Development Communication
  • Media Management
  • Advertising Principles
  • Computer Applications for Media
  • Interpersonal Communication
  • Event Management
  • Ethics and Media Law
  • Marketing Communication
  • Media Psychology
  • Photography
  • Globalisation and Communication
  • Communication Technology
  • Digital Media and Graphics
  • Communication Research
  • Brand Management
  • Advertising Copywriting
  • Research Project
  • Advertising Through Print, Radio and TV
  • Interactive Media
  • Advertising and Marketing
  • Media Writing
  • Industrial Training

 

Assessment
Students’ ability is gauged both through continuous assessments and a final exam. The continuous assessment component comprises tests/quizzes and projects/assignments which accounts for an allocation of about 40-60% marks depending on the course. The balance of the marks is allocated for the final examination.
Entry Requirements

Pass with minimum CGPA 2.00 and credit in English at SPM or equivalent / Pass STPM with minimum 2.00 CGPA or Gred C in two (2) subjects and credit in English at SPM or equivalent

Career Prospects
  1. Account Director
  2. Advertising & Promotion Manager
  3. Advertising Consultant
  4. Brand Manager
  5. Copywriter
  6. Creative Director
  7. E-Commerce Advertising Specialist
  8. Media Planner

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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