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Bachelor of Mass Communication (Hons) Advertising

(MQA/FA4516) (R/321/6/0157)

Course Information

Mode: Onsite
Duration: FT: 3 Yrs (9 Sem)
Intakes:

April, July, September/October
Type: Full-time Study
Conducted in Malaysia: Yes
Level of Study: Bachelor's Degree Level
Faculty: Faculty of Social Science
Awarding Country: Malaysia
Exam Body: Internal Degree, Malaysia
Fees: Refer to University / Refer to the University (international)
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Course Overview

The Bachelor of Mass Communication (Honours) Advertising programme aims to address the demand for up-and-coming specialists by training them to excel in the advertising industry. Those pursuing this course will be exposed to theoretical knowledge, practical skills and development of critical and creative practices including strategies in real life applications. This programme promotes students’ creativity and encourages bold and innovative approaches. We offer practical training using industry-relevant facilities and up-to-date curriculum content that has been designed to integrate problem-solving, creativity, analytical and critical thinking skills.

Curriculum

General Studies Subjects
  • Penghayatan Etika dan Peradaban* / Bahasa Melayu Komunikasi 2** (U1)
  • Bahasa Kebangsaan A /Communication Skills (U2)
  • Philosophy and Current Issues
  • Sustainable Development in Malaysia (U3)
  • Community Service (U4)
University Courses
  • English for Academic Purposes
  • Devices, Networks & Applications
  • Disciplined Entrepreneurship
  • Design Thinking
  • Co-curriculum Activities
Core Courses
  • Creative and Critical Thinking
  • Mass Media in Society
  • Communication Theory
  • Scripting for Media
  • Elective 1: Introduction to Corporate Communication / Introduction to Journalism
  • Sociology
  • Persuasive and Strategic Communication
  • Marketing Communication
  • Rhetoric, Articulation and Persuasion
  • Media and Consumer Analytics
  • Social Psychology
  • Digital Photo & Videography
  • Media Law and Ethics
  • Creative Writing for Media
  • Visual Communication
  • Event Management
  • Communication Research
  • Introduction to Brand Management
  • Media Psychology
  • Advertising Principles
  • Globalisation and Communication
  • Research Project I
  • Strategic Media Planning
  • Innovative Media
  • Research Project II
  • Brand Identity Design
  • Advertising Campaign
  • Industry Training

 

 

Entry Requirements

Matriculation / Pre-University / Sijil Tinggi Persekolahan Malaysia (STPM) programme or equivalentPass with a minimum of grade C (CGPA 2.0) in TWO (2) subjects AND a credit in English at SPM level
Unified Examination Certificate (UEC)Pass with a minimum grade B IN five (5) subjects including English
General Certificate of Education Advanced (“A”) Level PassA Level or equivalent with a minimum of grade D in TWO (2) subjects AND a credit in English at O level
Recognised Diploma in a related fieldPass with a minimum CGPA 2.00 and a credit in English at SPM level or its equivalent
Other QualificationsOther equivalent qualifications recognised by the Malaysian Government
English Proficiency (TOEFL) score of 500 OR (IELTS) score of 5.0 OR its equivalent

Career Prospects

AdvertisingMediaMultimedia

  • Advertising & Promotion Manager
  • Brand Manager
  • Account Director
  • Creative Director
  • Copywriter
  • Advertising Consultant
  • Media Planner
  • Media Research Consultant
  • Media Relations Specialist
  • Traffic Manager
  • Media Buyer
  • Media Advisor
  • Electronic
  • Publication Specialist
  • Desktop Publisher
  • Content Editor
  • Multimedia Specialist
  • Internet Publisher
  • E -commerce Advertising Specialist
  • All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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