Course Information

Mode: Onsite

Duration: FT: 3 Yrs (9 Sem)

Intakes:

April, July, September/October

Type: Full-time Study

Conducted in Malaysia: Yes

Level of Study: Bachelor's Degree Level

Field of Study: Communication & Broadcasting

Faculty: Faculty of Social Science

Awarding Country: Malaysia

Exam Body: Internal Degree, Malaysia

Fees: Refer to University / Refer to the University (international)

Ask a Question

Course Overview

The Bachelor of Mass Communication (Honours) Advertising programme aims to address the demand for up-and-coming specialists by training them to excel in the advertising industry. Those pursuing this course will be exposed to theoretical knowledge, practical skills and development of critical and creative practices including strategies in real life applications. This programme promotes students’ creativity and encourages bold and innovative approaches. We offer practical training using industry-relevant facilities and up-to-date curriculum content that has been designed to integrate problem-solving, creativity, analytical and critical thinking skills.

Curriculum

General Studies Subjects	Penghayatan Etika dan Peradaban* / Bahasa Melayu Komunikasi 2** (U1) Bahasa Kebangsaan A /Communication Skills (U2) Philosophy and Current Issues Sustainable Development in Malaysia (U3) Community Service (U4)
University Courses	English for Academic Purposes Devices, Networks & Applications Disciplined Entrepreneurship Design Thinking Co-curriculum Activities
Core Courses	Creative and Critical Thinking Mass Media in Society Communication Theory Scripting for Media Elective 1: Introduction to Corporate Communication / Introduction to Journalism Sociology Persuasive and Strategic Communication Marketing Communication Rhetoric, Articulation and Persuasion Media and Consumer Analytics Social Psychology Digital Photo & Videography Media Law and Ethics Creative Writing for Media Visual Communication Event Management Communication Research Introduction to Brand Management Media Psychology Advertising Principles Globalisation and Communication Research Project I Strategic Media Planning Innovative Media Research Project II Brand Identity Design Advertising Campaign Industry Training

Entry Requirements

Matriculation / Pre-University / Sijil Tinggi Persekolahan Malaysia (STPM) programme or equivalent	Pass with a minimum of grade C (CGPA 2.0) in TWO (2) subjects AND a credit in English at SPM level
Unified Examination Certificate (UEC)	Pass with a minimum grade B IN five (5) subjects including English
General Certificate of Education Advanced (“A”) Level Pass	A Level or equivalent with a minimum of grade D in TWO (2) subjects AND a credit in English at O level
Recognised Diploma in a related field	Pass with a minimum CGPA 2.00 and a credit in English at SPM level or its equivalent
Other Qualifications	Other equivalent qualifications recognised by the Malaysian Government
English Proficiency	(TOEFL) score of 500 OR (IELTS) score of 5.0 OR its equivalent

Career Prospects

AdvertisingMediaMultimedia

Advertising & Promotion Manager
Brand Manager
Account Director
Creative Director
Copywriter
Advertising Consultant
Media Planner
Media Research Consultant
Media Relations Specialist
Traffic Manager
Media Buyer
Media Advisor
Electronic
Publication Specialist
Desktop Publisher
Content Editor
Multimedia Specialist
Internet Publisher
E -commerce Advertising Specialist

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

Ask About This Course

Your Name

E-mail Address

Phone Number

Date Of Birth

Nationality

Qualification

Message

Whatsapp: +6014-669 3837
Tel/Fax: +603-7880 3837
[email protected]

About StudyMalaysia.com

StudyMalaysia.com is a trusted, one-stop resource for further studies and educational opportunities in Malaysia

Established in 1998, this comprehensive and trusted website, StudyMalaysia.com, offers everything you need. Whether you’re exploring higher education providers and their programmes - including pre-university, certificates, diplomas, bachelor’s degrees, postgraduate studies, TVET/skills education, or international school education - or searching for scholarships, study pathways, and career guidance, as well as taking an interest test to find your course preferences, we've got you covered. Learn More about StudyMalaysia.com

Bachelor of Mass Communication (Hons) Advertising