Bachelor of Mass Communication (Hons) (Advertising)
Offered by: Quest International University Perak (QIUP)
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|Exam Body||Internal Degree, Malaysia|
|Course Duration||FT: 3 Yrs (9 Sem) ; PT: 5 Yrs (15 Sem)|
|Part Time/Full Time||Full Time/Part Time|
|Fees (International Student)||Refer to the University|
|Faculty||Faculty of Social Science|
|Conducted entirely in Malaysia||Yes|
|Level of Study||Bachelor's Degree Level|
|Field of Study||Communication & Broadcasting|
Advertisements have become part and parcel of our daily lives. However, putting together an advertisement is not as easy as pointing a video camera and recording. The need for captivating and creative content to deliver the intended message all in a short amount of time has become a necessity for major brands and services. Thus, the demand for creative talents in the advertising industry is constantly increasing.
Our programme aims to address this demand for upcoming stars in the advertising industry by training students to excel in this field. Students pursuing this course will be exposed to theoretical knowledge, practical skills and development of critical and creative practices and strategies in real life applications.
This programme does not stifle students’ creativity and boldness. On the contrary, it encourages students to be bold, daring, creative and innovative. To do so, we offer practical training using industry-relevant facilities and up-to-date curriculum content that has been designed to challenge and integrate problem-solving, creativity, analytical and critical thinking skills to deal with challenges and hurdles while working on actual projects.
Our degree programme combines together standard instructional teaching practices with unconventional methodology to deliver curriculum content in an engaging and creative manner.
The following courses are offered in Bachelor of Mass Communication (Hons) Advertising (JPT/BPP(MQA/PA4516)03/20) programme:
Students’ ability is gauged both through continuous assessments and a final exam. The continuous assessment component comprises tests/quizzes and projects/assignments which accounts for an allocation of about 40-60% marks depending on the course. The balance of the marks is allocated for the final examination.
Pass A-Level programme or equivalent qualification with minimum Grade D in 2 subjects and a pass in English language subject at O level
April/May, July & Sept/Oct
All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.