Bachelor of Design (DIGITAL MEDIA) (HONOURS)

Course Overview

Graphic design is a constantly evolving, multifaceted field. Today’s Graphic Designers are constantly challenged to keep abreast with the changing communications environment where they work, applying their creative abilities to produce dynamic and eye-catching solutions to clients’ problems. If you have a passion for innovative problem solving through visual ideas, consider Graphic Design as a profession.

The internationally-oriented curriculum will push forward their conceptual boundaries with exposure to global design practice through the travelling studio mode, where they will carry out projects in collaboration with universities overseas. Workshops with international staff will enable students to pick up the finer points of design culture from different parts of the world. With this wide scope of knowledge and skills, graduates will be able to work anywhere in the world.

Achievement

Outcome 1

A degree for the future of media and visual communication. Learn about different approaches to creating digital content.

Outcome 2

Be an expert in the media content creation world. Build the skills to understand and create for any business fields and platforms.

Outcome 3

Learn about visual hierarchy applications, layout techniques, typography, shapes, colour theories and much more.

Outcome 4

Experiment with new media technologies and design techniques on digital domains involving social media platforms, animation, interactive media, augmented reality and much more.

Outcome 5

Pursue a futureproof career that is constantly growing and challenging your creativity in digital media design.

Outcome 6

Study with our experienced mentors and lecturers from all over the world and gain

Curriculum

Year 1

• Typography
• Visual Communication Studies
• Mata Pelajaran Umum 1 – Module 1
• Illustration Techniques
• Digital Design & Technology
• Creative Thinking & Practice
• Digital Photography
• Animation Fundamentals
• Visual Communication and Cultural Studies
• Digital Video Production
• Mata Pelajaran Umum 1- Module 2
• Design of Mobile Applications

Year 2

• Brand Strategies
• Three-Dimensional Animation
• History of Visual Art and Design
• Digital Video Compositing
• Research Methodology
• Games Design
• Motion Graphics Communication
• Mobile Applications 2
• Industry-Based Project
• Professional Practice
• Academic Writing in Visual Arts
• Mata Pelajaran Umum 2
• Mata Pelajaran Umum 3
• Degree Project
• Portfolio Exhibition
• Internship

Year 3

• Web Design
• Mata Pelajaran Umum 4
• Elective Subjects:
  • Digital Publishing 1*
  • Advertising Design*
  • Packaging Design*
  • Brand Application*
  • Marketing Principles*

Entry Requirements

• Sijil Tinggi Persekolahan Malaysia (STPM ) Certificate or equivalent to Grade C (NGMP 2.0) in 2 subjects
• A-Level or equivalent to Grade C in 2 subjects
• Sijil Tinggi Agama Malaysia (STAM) with a minimum grade of ‘Jayyid’
• Unified Examination Certificate (UEC)
  • Minimum of 5 B’s which includes English and Mathematics.
• Matriculation / Foundation from any IPTS / IPTA / Institution
  • Allowed to offer Foundation Programs with the minimum CGPA 2.0
• Diploma (level 4)
  • Minimum of PNGK 2.0
• Any other qualification required as equivalent by the government of Malaysia and Pass portfolio assessment (physical interview) and Malaysia University English Test [MUET] Band 3
  • Minimum of PNGK 2.0

Career Prospects

• Creative Director
• Art Director
• Design Consultant
• Graphic Designer
• Packaging Designer
• Promotional Designer
• Book Designer
• Web and Interactive Designer
• Brand Marketer/ Consultant
• Corporate Designer
• Magazine Designer
• Illustration Artist
• Exhibition Designer
• Account Executive

Study Abroad Pathway

Yes