Bachelor of Business (Digital Marketing) (honours)

Course Overview

The Bachelor of Business (Digital Marketing) programme aims to highlight the importance of managing all business and marketing aspects of an organisation, specifically in the area of digital marketing. With the rapid growth of digitisation in business, the need for organisations to adopt digital strategies and applications becomes vital, and students with a solid digital marketing background equipped with industry-centric knowledge and skills are in high demand.

Thus, the overall goal of our Digital Marketing course is to find a balance between the different areas of digital marketing with the various functions of a modern business organisation. It promotes digital marketing as an essential aspect of integrated business management and strategies that ensure the success of a forward-thinking global organisation.
Our Degree in Business (Digital Marketing) students will have the opportunity to learn how to adapt existing marketing theories within the new concept of digital marketing, social media marketing, search marketing, and content marketing, among others. They are open to world-class facilities and environments that encourage them to apply their knowledge and skills through various projects and assignments using real case studies from the industry.

Furthermore, our Digital Marketing course students will acquire a wide range of business abilities within the context of digital communication, critical thinking and innovative business tools through group work and projects in conjunction with our industry partners. Our business coaching and mentoring programmes by the premier Digital Marketing training company in Malaysia, Digital Marketing Consultants (DMC), will allow our digital marketing course students to engage in real projects within the company setting and be paid for their work while doing so.

Curriculum

Year 1

• TITAS / Bahasa Melayu
• Komunikasi 2
• Principles of Marketing
• Principles of Management
• Business English / English
• Accounting
• Microeconomics
• Management Information Systems
• Hubungan Etnik / Pengajian Malaysia 3
• Business Mathematics
• Kemahiran Kepimpinan dan Hubungan Insan / Entrepreneurship
• Critical Thinking

Year 2

• Consumer Behaviour
• Macroeconomics
• Ekonomi Malaysia
• Business Writing
• Financial Management
• Human Resource Management
• Digital Marketing
• Brand Management
• Business Law
• Khidmat Masyarakat / Aktiviti Ko-Kurikulum
• Web Design
• Social Media & Mobile Marketing

Year 3

• Marketing Research
• Electronic Marketing
• Effective Marketing Communications
• Digital Content Marketing
• Search and Email Marketing
• Strategic Marketing Management
• Business Consultancy / Management Project
• International Marketing
• Big Data and Emerging Innovation
• Digital Marketing Planning and Strategy

Entry Requirements

Sijil Tinggi Persekolahan Malaysia (STPM) Certificate

Equivalent to Grade C (NGMP 2.0) in 2 subjects

Pass in Sijil Pelajaran Malaysia (SPM) Mathematics and English

A pass in Sijil Pelajaran Malaysia (SPM) Mathematics and English

Sijil Tinggi Agama Malaysia (STAM)

Minimum grade of ‘Jayyid’

Unified Examination Certificate (UEC)

Minimum of 5 B’s, which includes English and Mathematics

Matriculation / Foundation from any IPTS / IPTA / Institution

Allowed to offer Foundation Programs (Business Studies or Management Studies) with the minimum CGPA 2.0

Diploma (Level 4)

Minimum of PNGK 2.0

Career Prospects

• Digital Business Analyst
• Social Media Specialist
• Digital Marketing Specialist
• Content Strategist
• Lead Generation Strategist
• Senior Global Brand Specialist
• SEO Analyst
• Digital Media Analyst
• Product Content Specialist
• Web Analyst

Study Abroad Pathway

Yes