Course Details
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Bachelor of Business- Digital Marketing (Honours)

Offered by: Saito University College
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Exam BodyInternal Diploma, Malaysia
Course Duration3 Years
Part Time/Full TimeFull Time
CampusSaito University College
FacultySaito Business School
Conducted entirely in MalaysiaYes
Level of StudyBachelor's Degree Level
Field of StudyBusiness Management & Administration
Study Abroad Pathway


Course Description

The Bachelor of Business (Digital Marketing) programme aims to highlight the importance of managing all business and marketing aspects of an organisation, specifically in the area of digital marketing. With the rapid growth of digitisation in business, the need for organisations to adopt digital strategies and applications becomes vital, and students with a solid digital marketing background equipped with industry-centric knowledge and skills are in high demand.
Thus, the overall goal of our Digital Marketing course is to find a balance between the different areas of digital marketing with the various functions of a modern business organisation. It promotes digital marketing as an essential aspect of integrated business management and strategies that ensure the success of a forward-thinking global organisation.
Our Degree in Business (Digital Marketing) students will have the opportunity to learn how to adapt existing marketing theories within the new concept of digital marketing, social media marketing, search marketing, and content marketing, among others. They are open to world-class facilities and environments that encourage them to apply their knowledge and skills through various projects and assignments using real case studies from the industry.
Furthermore, our Digital Marketing course students will acquire a wide range of business abilities within the context of digital communication, critical thinking and innovative business tools through group work and projects in conjunction with our industry partners. Our business coaching and mentoring programmes by the premier Digital Marketing training company in Malaysia, Digital Marketing Consultants (DMC), will allow our digital marketing course students to engage in real projects within the company setting and be paid for their work while doing so.

Entry Requirements

The minimum entry requirement for the degree programme is one of the following:


  • Pass in Sijil Tinggi Persekolahan Malaysia (STPM ) Certificate or equivalent to Grade C (NGMP 2.0) in 2 subjects and pass in Sijil Pelajaran Malaysia (SPM) Mathematics and English.
  • Pass in Sijil Tinggi Agama Malaysia (STAM) with a minimum grade of ‘Jayyid’ and pass in Sijil Pelajaran Malaysia (SPM) Mathematics and English.
  • Pass Unified Examination Certificate (UEC) with minimum of 5 B’s which includes English and Mathematics.
  • Pass in Matriculation / Foundation from any IPTS / IPTA/ Institution which is allowed to offer Foundation Programs (Business Studies or Management Studies) with the minimum CGPA 2.0
  • Pass in Diploma (level 4) with a minimum of PNGK 2.0
  • Any other qualification required as equivalent by the government of Malaysia.
Intake Months

Every Month

Career Prospects
  • Digital Business Analyst
  • Social Media Specialist
  • Digital Marketing Specialist
  • Content Strategist
  • Lead Generation Strategist
  • Senior Global Brand Specialist
  • SEO Analyst
  • Digital Media Analyst
  • Product Content Specialist
  • Web Analyst

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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