Bachelor of Arts (Hons) Multimedia Design


Course Information

Duration: 3 Yrs
Campus: SEGi University Kota Damansara
Full Time
Conducted in Malaysia: Yes
Level of Study: Bachelor's Degree Level
Faculty: Creative Arts & Design
Awarding Country: Malaysia
Exam Body: SEGi University
Fees: Refer to the Univ. / Refer to the Univ. (international)

Course Overview

The need for multimedia exists from small companies to large corporations. Therefore, this growing industry constantly needs highly-skilled and creative designers. The students will learn to conceptualise, code, and publish content onto the Web, interactive kiosks, smart phones, and tablets. In addition, they will learn how to integrate and produce visual elements for digital content.

Through this programme, the students will develop both the technical and creative skills required to pursue a successful career in this fast-paced industry. Graduates are able to fit in different areas of specialisation; be it Web design, 3D animation, or even the broadcast industry. The programme is focused yet diverse enough to allow flexibility, thus resulting in better career opportunities.


Year 1 Year 2 Year 3
  • Digital Skills for Designer
  • Design Fundamentals
  • Basic Drawing
  • Introduction to Typography
  • Photography Fundamentals
  • History of Art & Design
  • Introduction to Graphic Design
  • Computer Ethics
  • Audio and Video Technology
  • Computer-aided Design and Visualisation
  • Digital Editorial Design and Publishing
  • Web Management
  • Creative Digital Imaging
  • Green Design & Technology
  • Creative Web Design
  • Multimedia Production and Marketing
  • Digital Film and Video Production
  • Advanced Animation
  • Web Scripting and Authoring
  • Idea Generation
  • Multimedia Portfolio Production
  • Advanced Photography
  • Entrepreneurship
  • Research Methodology
  • Industrial Training
  • Final Multimedia Project
  • Game Design
Elective Courses (2 Options) Matapelajaran Umum (MPU)
  • Computer Applications for Effective Communication;
  • Branding & Corporate Identity;
  • Packaging Design;
  • Copywriting or;
  • Advertising Media Strategy
  • Effective Listening/Bahasa Kebangsaan A
  • Hubungan Etnik/Malaysian Studies 3
  • Pengurusan Ko-kurikulum
  • Personal Health Management

Entry Requirements

  • Matriculation/Foundation – with CGPA 2.0; OR STPM with 2 full passes with min. CGPA of 2.0
  • Unified Examination Certificate (UEC) with at least 5Bs
  • Recognised Creative Multimedia Diploma or equivalent with a min. CGPA of 2.5
  • SPM – Pass in Mathematics or equivalent for programmes in Animation and Visual Effects, Games Development, Media Innovation, Sound Design, Video and Film and Virtual Reality.

The Faculty may consider students through an internal assessment process such as an interview, an assessment of a portfolio or other tests to ensure effective learning and teaching.

Career Prospects

Multimedia Specialist, Web Designer, Interactive Multimedia Author, Junior Games Developer, Digital Animator/ Animation Producer, Video Editor/ Desktop Video Producer, Digital Artist, Visual Development, Application Developer/Designer

  • All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

Ask About This Course

Download FREE myCourseGuide