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Bachelor of Mass Communication (Hons) (Double Degree)

Offered by: SEGi University & Colleges
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Exam BodySEGi University and University of Central Lancashire, UK
Course Duration3 Yrs
Part Time/Full TimeFull Time / Part Time
FeesRefer to the Univ.
Fees (International Student)Refer to the Univ.
CampusSEGi University Kota Damansara
FacultyCommunication Studies
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyCommunication & Broadcasting
Course Description

Mass Communication is a discipline that focuses on various means used to relay information through the mass media to large segments of the population simultaneously. The most common media to relay such information would be newspaper, magazine, radio, television, and film.

This programme prepares students with the skills, techniques, and theoretical knowledge to strategically craft solutions for business challenges. Students in this programme will be exposed to hands-on training with state-of-the-art equipment and industry-relevant software to fully immerse in both the creative and managerial aspects of the mass communications industry.

Curriculum
Year 1 Year 2 Year 3
  • Communication English
  • Media Technology & Practices
  • Understanding Advertising
  • Understanding Journalism
  • Understanding Public Relations
  • Understanding Broadcasting
  • Corporate Communication
  • Creative & Innovative Publishing
  • Integrated Marketing Communication
  • Psychology in Communication
  • Mass Communication & Stories of Mass Media
  • Media Law, Power & Public Opinion
  • Entrepreneurship
  • Theory and Principles of Communication
  • Business Ethics
  • Managing Media and Business
  • Sociology of Media & Culture
  • Research Methods
  • Social Media and Public Relation Practices
  • Public Opinion and Propaganda
  • Creative Writing
  • Communication & Campaign Management
  • Environmental Management & Tech
  • Elective 1
  • Elective 2
  • Elective 3
  • Research Project
  • Industrial Training
Advertising Elective Public Relations Elective Broadcasting Elective
  • Advertising Copywriting & Digital Publishing
  • Advertising Strategies & Planning
  • Internet Advertising & Management
  • Media Relations and Publicity
  • Media Relations and Media Writing
  • Strategies and Practices in Public Relations
  • Documentary Feature Production
  • Managing Television Program and Production
  • TV and Online Broadcast Journalism
Matapelajaran Umum (MPU)
  • Effective Listening/Bahasa Kebangsaan A
  • Hubungan Etnik/Malaysian Studies 3
  • Pengurusan Ko-kurikulum
  • TITAS/BMK 2
  • Personal Health Management
Entry Requirements
  • STPM – with a min. of Grade C (GPA 2.00) in any 2 subjects and a credit in English at SPM level
  • Unified Examination Certificate (UEC) with at least 5Bs
  • Diploma – with a min. CGPA of 2.00 and a credit in English at SPM level
  • Diploma – in Media and Communication or its equivalent
  • Matriculation/Foundation – with a min. CGPA of 2.00 and credit in English at SPM level
  • TOEFL score of 500 OR IELTS score of 5.0 (International students)
Career Prospects

Journalist, Corporate Communication Executive, Public Relations Executive, Advertising Executive, Content Creator, Copywriter, Media Planner, Television Presenter or Radio Presenter.

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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