BA (Hons) Business and Marketing Management (3+0)

Course Overview

Marketing is an essential part of any business and its discipline is required for enormous success in today’s modern business environment.

Understanding the basic and rising needs of an organisation and its target audience is a highly challenging skill; thus placing great demands for graduates of Business and Marketing like you.

The BA (Hons) in Business and Marketing Management enables you to develop knowledge in understanding and analysing a business within a regional, national and international framework. The degree enhances communication and problem solving skills, often required in the marketing industry. As graduates, you’ll be ready to fulfill expectations of the employers with the education and practical skills gained throughout our programme.

Curriculum

Entry Requirements

• UEC with 5 credits
• STPM with Grade C in 2 subjects (for Accounting and Finance, requires Grade C+ in 2 subjects)
• A-Level with passes in 2 subjects
• Matriculation / Foundation or equivalent
• SAM / AUSMAT with min ATAR 60
• Related SKM Level 5
• Related Diploma
• MQA-APEL T6

Additional Requirements

Credit in Maths at SPM / O-Level or equivalent and min CGPA 2.50

Career Prospects

This degree will prepare you for management positions within advertising and public relations agencies and various marketing roles. You may also pursue careers in sales promotion, direct marketing, media, digital communications, and other advertising fields.