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Course Details

Diploma in Digital Marketing

Offered by: SEGi College Penang (DK250-03(P)
Exam BodyInternal Diploma, Malaysia
Part Time/Full TimeFull Time
FeesRefer to the Univ.
Fees (International Student)Refer to the Univ.
CampusSEGi College Penang
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyDiploma Level
Field of StudyCommunication & Broadcasting
Course Description

The impact of the digital revolution is here to stay. This program will cater to the needs of today’s marketing, not only for students but also for working adults, by giving them an in-depth approach to prepare them in becoming more effective in implementing digital marketing strategies and to gain competitive advantages.

This programme will equip new generations with required industry knowledge and skills to face challenges towards becoming a global entrepreneur. Students will gain experience and knowledge through theoretical and practical exposure offered by this programme, to get them ready to take on the world.

We are committed in providing the best opportunity for our graduates by enriching their knowledge in digital marketing and business.

About realme

realme is an emerging smartphone brand that specialises in providing high-quality smartphones for the youth. It was officially established in May 2018 by its founder Sky Li, together with Madhav Sheth and a young team with rich experience in the smartphone industry across the globe. realme focuses on user needs and presents products with strong performance and trendy design in the broad context of e-commerce.

Year 1 Year 2
  • Introduction to Business
  • Introduction to Digital Marketing
  • Principles of Marketing
  • Academic English
  • Principles of Management
  • Consumer Behaviour
  • Introduction to Advertising
  • Business and Company Law
  • Principles of Economics
  • Financial Accounting
  • Social Media Marketing
  • Malaysian Studies 2 (Local students)
  • Bahasa Melayu Komunikasi 1 (International students)
  • Growth Mindset / Bahasa Kebangsaan A*
  • Business Data Analytic
  • Digital and Service Marketing
  • Web Designing
  • Search Engine Optimisation
  • Digital Personal Selling
  • Introduction to Finance
  • Marketing Management
  • Ethical Issues in Marketing
  • Integrated Marketing Communication
  • Technopreneurship
  • Digital Marketing Research
  • International Marketing
  • Co-curriculum Management
  • Industrial Revolution 4.0 in Malaysia
Entry Requirements
  • SPM / O-Level or equivalent with 3 credits
  • UEC with 3 credits
  • Related SKM Level 3
  • Related Certificate or equivalent
Career Prospects

As graduates, you will have vast career opportunities to choose from, such as: Digital Marketing Executive, Content Marketing Developer, Branding Specialist, Social Media Executive, Media Content Strategist and many more career opportunities. This programme is also a pathway to a degree programme.

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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