Course Details

BA (Hons) Business and Marketing Management (3+0)

Offered by: SEGi College Subang Jaya (DK250-04(B))
Exam BodyUniversity of Sunderland, UK
Course Duration3 Yrs (3+0)
Part Time/Full TimeFull Time
FeesRefer to the Univ.
Fees (International Student)Refer to the Univ.
CampusSEGi College Subang Jaya, SEGi College Penang
Conducted entirely in MalaysiaYes
Awarding CountryUnited Kingdom
Level of StudyBachelor's Degree Level
Field of StudyBusiness Management & Administration
Course Description

Marketing is an essential part of any business and its discipline is required for enormous success in today’s modern business environment.

Understanding the basic and rising needs of an organisation and its target audience is a highly challenging skill; thus placing great demands for graduates of Business and Marketing like you.

The BA (Hons) in Business and Marketing Management enables you to develop knowledge in understanding and analysing a business within a regional, national and international framework. The degree enhances communication and problem solving skills, often required in the marketing industry. As graduates, you’ll be ready to fulfill expectations of the employers with the education and practical skills gained throughout our programme.

Year 1 Year 2 Year 3
  • Essential Study and Employment Skills
  • Introduction to Marketing
  • Introduction to Human Resource Management and Talent Development
  • Introduction to Accounting and Finance
  • Introduction to Managing and Leading People
  • Introduction to Business Operations and Services
  • Business Economics
  • Business Management
  • English 1
  • Personal and Professional Development
  • Quality Management for Organisational Excellence
  • Business Ethics, Responsibility and Sustainability
  • Digital Marketing
  • Marketing Management and Metrics
  • Integrated Marketing Communications
  • English 2
  • Malaysian Studies 3 (International students)
  • Hubungan Etnik (Local students)
  • Bahasa Melayu Komunikasi 2 (International students)
  • Tamadun Islam & Tamadun Asia (Local students)
  • Statistics for Managers
  • Managing Information System
  • Malaysia Society 5.0
  • Developing the Reflexive Practitioner
  • Strategic Marketing
  • Psychology of Consumers in a Digital Age
  • Critical and Emerging Themes in Marketing
  • Branding and Reputation Management
  • Marketing Research in Practice
  • English 3
  • Design Thinking / Bahasa Kebangsaan A*
  • Community Engagement
  • Entrepreneurship
  • Business Placement (Internship)
Entry Requirements
  • UEC with 5 credits
  • STPM with Grade C in 2 subjects (for Accounting and Finance, requires Grade C+ in 2 subjects)
  • A-Level with passes in 2 subjects
  • Matriculation / Foundation or equivalent
  • SAM / AUSMAT with min ATAR 60
  • Related SKM Level 5
  • Related Diploma

Additional Requirements

Credit in Maths at SPM / O-Level or equivalent and min CGPA 2.50

Career Prospects

This degree will prepare you for management positions within advertising and public relations agencies and various marketing roles. You may also pursue careers in sales promotion, direct marketing, media, digital communications, and other advertising fields.

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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