Diploma in Public Relations

Course Overview

Curriculum

• Fundamentals of Public Relations
• Fundamentals of Integrated Marketing
• Introduction to Mass Communication
• Introduction to Information Technology
• Public Oration
• Customer Relations
• Electronic Media Studies
• Introduction to Electronic Publishing
• Presentation Tactics for PR
• Production and Publication for PR
• Writing for the Mass Media OR *Chinese Writing for the Mass Media*is only for students with a pass in Bahasa Cina at SPM level.
• Public Relations Writing
• Introduction to PR Event
• Public Opinion and Persuasion
• Communication Law
• Public and Media Relations
• Introduction to Digital PR
• Introduction to Research Methods
• Entrepreneurship
• Malaysian Constitutional Framework and Policies OR Malaysia and International Relations
• Internship

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:
English Language, Pengajian Malaysia 2, Bahasa Kebangsaan A, English for Communication, Social and Work Etiquette, Civic Consciousness and Volunteerism, English for IELTS, Co-curricular

*Co-Curricular Courses can be taken in any semester of the study

Entry Requirements

1. SPM - 3 Credits in the relevant subjects
2. O Level - 3 Grade C in the relevant subjects
3. UEC - 3 Grade B in the relevant subjects
4. Certificate - Relevant Certificate accredited by MQA or relevant Skilled/Technical/Vocational Certificate recognised by the Malaysian Government

Compulsory subject:

(1), (2) and (3) must include SPM Credit/ O Level Grade C/ UEC Grade B in English Language

Note:

1. SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have at least a pass in Sejarah.
2. Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Diploma.
3. Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
4. Information is correct at the point of printing. Subject to the Ministry of Education latest requirements.

Career Prospects

• Public relations
• Advertising
• Marketing communication
• Events management
• Media
• Hospitality
• Customer relations