Diploma in Public Relations

(MQA/FA10816) (R/321/4/0252)(09/23)

Course Information

Mode: Onsite
Duration: 2 Yrs
Intakes: June
Campus: KL Main Campus, Penang & Perak Branch Campus
Type: Full-time Study
Conducted in Malaysia: Yes
Level of Study: Diploma Level
Field of Study: Marketing & Sales
Faculty: Faculty of Communication and Creative Industries
Awarding Country: Malaysia
Exam Body: Internal Diploma, Malaysia
Fees: 18000 / Course / 31400 / Course (international)

Course Overview

Curriculum

  • Fundamentals of Public Relations
  • Fundamentals of Integrated Marketing
  • Introduction to Mass Communication
  • Introduction to Information Technology
  • Public Oration
  • Customer Relations
  • Electronic Media Studies
  • Introduction to Electronic Publishing
  • Presentation Tactics for PR
  • Production and Publication for PR
  • Writing for the Mass Media OR *Chinese Writing for the Mass Media*is only for students with a pass in Bahasa Cina at SPM level.
  • Public Relations Writing
  • Introduction to PR Event
  • Public Opinion and Persuasion
  • Communication Law
  • Public and Media Relations
  • Introduction to Digital PR
  • Introduction to Research Methods
  • Entrepreneurship
  • Malaysian Constitutional Framework and Policies OR Malaysia and International Relations
  • Internship

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:
English Language, Pengajian Malaysia 2, Bahasa Kebangsaan A, English for Communication, Social and Work Etiquette, Civic Consciousness and Volunteerism, English for IELTS, Co-curricular

*Co-Curricular Courses can be taken in any semester of the study

Entry Requirements

  1. SPM - 3 Credits in the relevant subjects
  2. O Level - 3 Grade C in the relevant subjects
  3. UEC - 3 Grade B in the relevant subjects
  4. Certificate - Relevant Certificate accredited by MQA or relevant Skilled/Technical/Vocational Certificate recognised by the Malaysian Government

Compulsory subject:

(1), (2) and (3) must include SPM Credit/ O Level Grade C/ UEC Grade B in English Language

Note:

  1. SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have at least a pass in Sejarah.
  2. Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Diploma.
  3. Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
  4. Information is correct at the point of printing. Subject to the Ministry of Education latest requirements.

Career Prospects

  • Public relations
  • Advertising
  • Marketing communication
  • Events management
  • Media
  • Hospitality
  • Customer relations
  • All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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