Bachelor of Public Relations (Honours)

Course Overview

This programme develops students practical expertise in formulating media strategies, managing and running PR campaigns, producing PR write-ups and promotional material. To produce PR professionals, media liaisons and strategic managers, it entails courses in corporate communication, integrated marketing communication, crisis management, employee and community relations, public opinion, advertising, social media, ethics, in both the Malaysian and global contexts. Students experiential skills are enhanced via case studies, campaigns and internship.

Curriculum

• Introduction to Mass Communication
• Introduction to Public Relations
• Public Speaking for PR
• Public Relations Strategies & Tools
• Public Relations Writing
• Public Opinion & Persuasion
• Media Law & Ethics
• Media Relations
• Communication Theories
• Communication Research Methods
• Theories, Roles & Models of PR
• PR and New Media
• Globalisation & Communication OR Socio-Cultural Communication
• Advanced PR Writing
• Introduction to Integrated Marketing Communication
• PR Campaign Planning & Management
• Statistical Analysis for Communication
• Crisis Management in PR
• Introduction to Organisational Communication OR Psychology for Communication
• Publication for PR OR Multimedia Tools for PR
• Public Relations ProjectI
• Public Relations Project II
• PR Practices in Malaysia
• Introduction to Corporate Communication
• Industrial Attachment

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:
Bahasa Kebangsaan A, English Language, Tamadun Islam dan Asia, English for Communication, Contemporary Malaysian Issues, Hubungan Etnik, English for Humanities, Critical Thinking, Co-curricular

*Co-Curricular Courses can be taken in any semester of the study

Entry Requirements

1. STPM - Grade C in 2 relevant subjects
2. A Level - Grade D in 2 relevant subjects
3. UEC - Grade B in 5 relevant subjects
4. TAR UC - Foundation in Arts (Track B) OR Relevant Diploma
5. Other IHL - Relevant Foundation/ Diploma accredited by MQA

Compulsory subject:
(1), (2), (3) and (5) must include SPM Credit/ O Level Grade C/ UEC Grade B in English Language

Note:

1. Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Bachelor Degree.
2. TAR UC Diploma will be accepted on credit transfer into Bachelor Degree programmes.
3. Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
4. Information is correct at the point of printing. Subject to the Ministry of Education latest requirements.

Career Prospects

• PR Department and Consultancy
• Ads and Marketing Firm
• Media Companies
• Event Management
• Human Resources
• Hotels
• Banks
• A Myriad of Service Providers