Diploma in E-Marketing

(AA0156) (R/342/4/0316)(09/23)

Course Information

Mode: Onsite
Duration: 2 Yrs
Intakes: June, November
Campus: KL Main Campus, Penang, Perak, Pahang Branch Campus
Type: Full-time Study
Conducted in Malaysia: Yes
Level of Study: Diploma Level
Field of Study: Marketing & Sales
Faculty: Faculty of Accountancy, Finance and Business
Awarding Country: Malaysia
Exam Body: Internal Diploma, Malaysia
Fees: 17600 / Course / 33600 / Course (international)

Course Overview

Curriculum

  • Financial Accounting I
  • Microeconomics
  • Quantitative Studies
  • Introduction to Business
  • Financial Accounting II
  • IT Fundamentals and Applications
  • Macroeconomics
  • Fundamentals of Marketing
  • Introduction to E-Commerce
  • Web Page Design
  • Basic Management Principles
  • Fundamentals of Selling
  • IS for Marketing & Management
  • IT Applications for Marketing
  • Consumer Behaviour
  • Fundamentals of Finance
  • Business & Cyber Law
  • Marketing Research
  • Web Design for Marketing
  • International Marketing
  • Ethics for Business
  • Marketing Strategies for E-Commerce
  • Setting Up An Online Business
  • Entrepreneurship

Compulsory Courses:

English Language, Pengajian Malaysia 2, English for Communication, English for IELTS, Civic Consciousness and Volunteerism, Public speaking/ Drama/ Social and Work Etiquette, Bahasa Kebangsaan A, *Co-curricular

*Co-Curricular Courses can be taken in any semester of the study

Entry Requirements

  1. SPM - 3 Credits in the relevant subjects
  2. O Level - 3 Grade C in the relevant subjects
  3. UEC - 3 Grade B in the relevant subjects
  4. Certificate - Relevant Certificate accredited by MQA OR Relevant Skilled/Technical/Vocational Certificate recognised by the Malaysian Government.

Compulsory subjects:

  1. (1), (2) or (3) must include SPM Pass/ O Level Grade E (pass) in Mathematics/ UEC Grade C in one mathematics subject
  2. (1), (2) or (3) must include SPM Pass/ O Level Grade E (pass)/ UEC Grade C in English Language

Note:

  1. SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have at least a pass in Sejarah.
  2. Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Diploma.
  3. Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
  4. Subject to the Ministry of Higher Education latest requirements.

Career Prospects

Graduates can seek employment in almost every sector of a e-business such as:

  • Tourism
  • Hospitality
  • Electrical and Electronics
  • Information Technology
  • Communications
  • Media
  • Banking and Finance
  • Education
  • Insurance
  • Travel
  • Entertainment
  • Advertising and Promotion
  • Market Research
  • Consumer Services
  • Retail at the Sub-professional Level & etc

Study Abroad Pathway

No
  • All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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