Diploma in Marketing

Course Overview

The programme is designed to provide students with the fundamental knowledge and skills in sales and marketing

Curriculum

• Financial Accounting I
• Microeconomics
• Quantitative Studies
• Introduction to Business
• Financial Accounting II
• IT Fundamentals and Applications
• Macroeconomics
• Fundamentals of Marketing
• Introduction to E-Commerce
• Basic Management Principles
• Fundamentals of Selling
• Principles of Retail Management
• Services Marketing
• IS for Marketing & Management
• Consumer Behaviour
• Fundamentals of Finance
• Business Law
• Marketing Research
• International Marketing
• Marketing Environment
• Ethics for Business
• Marketing Strategy
• Marketing for Stakeholders
• Entrepreneurship

Compulsory Courses:
English Language, Pengajian Malaysia 2, English for Communication, English for IELTS, Civic Consciousness and Volunteerism, Public speaking/ Drama/ Social and Work Etiquette, Bahasa Kebangsaan A, *Co-curricular

*Co-Curricular Courses can be taken in any semester of the study

Entry Requirements

1. SPM - 3 Credits in the relevant subjects
2. O Level - 3 Grade C in the relevant subjects
3. UEC - 3 Grade B in the relevant subjects
4. Certificate - Relevant Certificate accredited by MQA OR Relevant Skilled/Technical/Vocational Certificate recognised by the Malaysian Government.

Compulsory subjects:

1. (1), (2) or (3) must include SPM Pass/ O Level Grade E (pass) in Mathematics/ UEC Grade C in one mathematics subject
2. (1), (2) or (3) must include SPM Pass/ O Level Grade E (pass)/ UEC Grade C in English Language

Note:

1. SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have at least a pass in Sejarah.
2. Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Diploma.
3. Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
4. Subject to the Ministry of Higher Education latest requirements.

Career Prospects

Graduates Diploma in Marketing can seek employment in areas such:

• Sales
• Market Research
• Advertising and Promotion
• Retail and Distribution
• International Marketing
• Product Development at the Sub-professional Level & etc

Study Abroad Pathway