This programme develops students’ knowledge and practical expertise in formulating PR plans and publicity activities, producing PR write-ups and promotional material. To produce capable PR and media relations practitioners, the programme entails courses in PR strategies, PR writing, media relations, integrated marketing, digital media, public opinion and public oration. Students’ experiential skills are enhanced via case studies, presentations, event and internship.

• • Fundamentals of Public Relations
  • Fundamentals of Integrated Marketing
  • Fundamentals of Communication Theories
  • Introduction to Information Technology
  • Public Oration
  • Customer Relations
  • Electronic Media Studies
  • Introduction to Electronic Publishing
  • Presentation Tactics for PR
  • Production and Publication for PR
  • Writing for the Mass Media OR *Chinese Writing for the Mass Media^{*is only for students with a pass in Bahasa Cina at SPM level.}
  • Public Relations Writing
  • Introduction to PR Event
  • Public Opinion and Persuasion
  • Communication Law
  • Public and Media Relations
  • Introduction to Digital PR
  • Introduction to Research Methods
  • Entrepreneurship
  • Electronic Media Writing OR Media Copy Editing
  • Internship

   

  Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

  • English for Tertiary Studies, Academic English, Professional English, Pengajian Malaysia 2, Bahasa Kebangsaan A, Social and Work Etiquette, Civic Consciousness and Volunteerism, *Co-curricular

  *compulsory Co-Curricular Course is taken in the semesters stated in programme structure in student’s programme handbook.

(1)SPM - 3 Credits in the relevant subjects

(2)O Level - 3 Grade C in the relevant subjects

(3)UEC - 3 Grade B in the relevant subjects

(4)Certificate - Relevant Certificate accredited by MQA or relevant Skilled/Technical/Vocational Certificate recognised by the Malaysian Government Compulsory subject:

(1), (2) and (3) must include SPM Credit/ O Level Grade C/ UEC Grade B in English Language

Note:

a) SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have at least a pass in Sejarah.

b) Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Diploma.

c) Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis. d) Subject to the Ministry of Higher Education latest requirements.

June

• Public relations
• Advertising
• Marketing communication
• Events management
• Media
• Hospitality
• Customer relations