Course Details
TAR UC - Tunku Abdul Rahman University College Logo

Diploma in Business Studies (Marketing)

Offered by: TAR UC - Tunku Abdul Rahman University College
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Exam BodyInternal Diploma, Malaysia
Course Duration2 Yrs (KL, Penang, Perak, Johor, Sabah)
Part Time/Full TimeFull Time
Fees17600 / Course
Fees (International Student)29000 / Course
CampusKL Main Campus, Penang, Perak, Johor and Sabah Branch Campus
FacultyFaculty of Accountancy, Finance and Business
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyDiploma Level
Field of StudyBusiness Management & Administration
Course Description

The programme is designed to provide students with the fundamental knowledge and skills in sales and marketing

Curriculum

Introduction to Accounting
Microeconomics
Quantitative Studies
Introduction to Organisation & Management
Fundamentals of Accounting
Information Technology & Systems
Macroeconomics
Fundamentals of Marketing
Introduction to E-Commerce
Basic Management Principles
Fundamentals of Selling
Principles of Retail Management

Services Marketing
IS for Marketing & Management
Consumer Behaviour
Fundamentals of Finance
Business Law
Marketing Research
International Marketing
Marketing Environment
Ethics for Business
Marketing Strategy
Marketing for Stakeholders
Entrepreneurship

 

Compulsory Courses:
English Language, English for Communication, English for IELTS, Civic Consciousness and Volunteerism, Public speaking/ Drama/ Social and Work Etiquette.

Entry Requirements

SPM - 3 Credits in the relevant subjects
O Level - 3 Grade C in the relevant subjects
UEC - 3 Grade B in the relevant subjects
Certificate - Relevant Certificate accreditated by MQA

Compulsory subjects:

  • SPM Credit/ O Level Grade C in Mathematics#/ UEC Grade B in one mathematics subject#
  • SPM Credit/ O Level Grade C/ UEC Grade B in English Language*

*Grade B and above in AELE 0364 English Language conducted by TAR UC is accepted as having fulfilled the English Language requirement for applicants with a pass in SPM English Language/Grade D or Grade E (Pass) in O Level English Language/ Grade C in UEC English Language.

#Grade B and above in AMMS0104 General Mathematics conducted by TAR UC is accepted as having fulfilled the mathematics requirement for applicants with a pass in SPM/Grade D or Grade E(Pass) in O Level/Grade C in UEC in the required mathematics subject.

Intake MonthsMay & October
Career Prospects

Graduates can seek employment in areas such as:

  • Sales
  • Market Research
  • Advertising and Promotion
  • Retail and Distribution
  • International Marketing
  • Product Development at the Sub-professional Level & etc

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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