Course Details
TAR UC - Tunku Abdul Rahman University College Logo

Bachelor of Business (Hons) in Marketing

Offered by: TAR UC - Tunku Abdul Rahman University College
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Exam BodyInternal Bachelor Degree, Malaysia
Course Duration3 Yrs (KL)
Part Time/Full TimeFull Time
Fees34200 / Course
Fees (International Student)52200 / Course
CampusKuala Lumpur
FacultyFaculty of Accountancy, Finance and Business
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyMarketing & Sales
Course Description

This programme aims to produce competitive graduates with intellectual, creative & cognitive skills and with strong entrepreneurial spirit necessary for the growing business sector. It seeks to further enhance the knowledge and skills of students in the field of marketing. TAR UC is a CIM Graduate Gateway accredited university in Malaysia. Under this arrangement, students are given exemption on Accreditation of Prior Learning (APL) basis from one out of three modules of CIM Diploma in Professional Marketing. In Year 3, students will be prepared to sit for the CIM Diploma in Professional Marketing examinations. Upon passing the CIM examination and with relevant work experience, graduates are eligible for Associate Membership of CIM.

TAR UC is a CIM Graduate Gateway accredited university in Malaysia. Under this arrangement, students are given exemption on Accreditation of Prior Learning (APL) basis for 1 out of 3 modules of CIM Diploma in Professional Marketing.

In the Third Year, students will be prepared to sit for the CIM Diploma in Professional Marketing examinations.

Upon passing the CIM examination and with relevant work experience, graduates are eligible for Associate Membership of CIM.

Entry Requirements
  1. STPM - Full Passes in 2 relevant subjects
  2. A Level - Passes in 2 relevant subjects
  3. SAM - ATAR 70 and minimum Grade B in 2 relevant subjects
  4. UEC - Grade B in 5 relevant subjects
  5. TAR UC - Foundation in Business OR Relevant Diploma
  6. Other IHL - Relevant Foundation/ Diploma accredited by MQA

Compulsory subjects:
(1), (2), (3) and (4) must include -

  • SPM Credit/ O Level Grade C in Mathematics#/ UEC Grade B in one mathematics subject#
  • SPM Credit/ O Level Grade C/ UEC Grade B in English Language*

#Grade B and above in AMMS0104 General Mathematics conducted by TAR UC is accepted as having fulfilled the mathematics requirement for applicants with a pass in SPM/Grade D or Grade E(Pass) in O Level/Grade C in UEC in the required mathematics subject.

*Grade B and above in AELE 0364 English Language conducted by TAR UC is accepted as having fulfilled the English Language requirement for applicants with a pass in SPM English Language/Grade D or Grade E (Pass) in O Level English Language/ Grade C in UEC English Language.

Intake MonthsMarch, May & October
Career Prospects

Graduates can seek employment in the following areas:

  • Sales and Marketing
  • Market Research
  • Advertising and Promotion
  • International Marketing
  • Product Development & etc

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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