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Tunku Abdul Rahman University College (TAR UC) Logo

Bachelor of Business (Honours) in Marketing

Offered by: Tunku Abdul Rahman University College (TAR UC)
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Exam BodyInternal Bachelor Degree, Malaysia
Course Duration3 Yrs
Part Time/Full TimeFull Time
Fees34200 / Course
Fees (International Student)55200 / Course
CampusKL Main Campus
FacultyFaculty of Accountancy, Finance and Business
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyMarketing & Sales
Achievement

TAR UC is a CIM Graduate Gateway accredited university in Malaysia. Under this arrangement, students are given exemption on Accreditation of Prior Learning (APL) basis for 1 out of 3 modules of CIM Diploma in Professional Marketing.

In the Third Year, students will be prepared to sit for the CIM Diploma in Professional Marketing examinations.

Upon passing the CIM examination and with relevant work experience, graduates are eligible for Associate Membership of CIM.

Course Description

This programme aims to produce competitive graduates with intellectual, creative & cognitive skills and with strong entrepreneurial spirit necessary for the growing business sector. It seeks to further enhance the knowledge and skills of students in the field of marketing. TAR UC is a CIM Graduate Gateway accredited university in Malaysia. Under this arrangement, students are given exemption on Accreditation of Prior Learning (APL) basis from one out of three modules of CIM Diploma in Professional Marketing. In Year 3, students will be prepared to sit for the CIM Diploma in Professional Marketing examinations. Upon passing the CIM examination and with relevant work experience, graduates are eligible for Associate Membership of CIM.

TAR UC is a CIM Graduate Gateway accredited university in Malaysia. Under this arrangement, students are given exemption on Accreditation of Prior Learning (APL) basis for 1 out of 3 modules of CIM Diploma in Professional Marketing.

In the Third Year, students will be prepared to sit for the CIM Diploma in Professional Marketing examinations.

Upon passing the CIM examination and with relevant work experience, graduates are eligible for Associate Membership of CIM.

Curriculum
  • IT Fundamentals and Applications
  • Business Communication
  • Quantitative Methods
  • Principles of Accounting
  • Microeconomics
  • Macroeonomics
  • Elective I/ Elective II
  • Principles of Management
  • Principles of Marketing
  • Consumer Behaviour
  • Organisational Behaviour
  • Commercial Law
  • Advertising and Promotion
  • Human Resource Management
  • Management Information Systems
  • Retail Management
  • Operations Management
  • Principles of Finance
  • Case Study
  • Project Paper
  • Pricing Strategy
  • Product Management
  • Strategic Planning and Management
  • Business Research
  • Customer Relationship Management
  • Strategic Marketing & Decision Making
  • Integrated Marketing Communications
  • Digital Marketing
  • International Marketing Strategy
  • Entrepreneurship
  • Social Commerce
  • Applied Marketing Research
  • Industrial Training
  • Elective III / Elective IV

Compulsory Courses:
English Language, Pengajian Malaysia 2, English for Communication, English for IELTS, Civic Consciousness and Volunteerism, Public speaking/ Drama/ Social and Work Etiquette, Bahasa Kebangsaan A, *Co-curricular

*Co-Curricular Courses can be taken in any semester of the study

Entry Requirements
  1. STPM - Grade C in 2 relevant subjects
  2. A Level - Grade D in 2 relevant subjects
  3. UEC - Grade B in 5 relevant subjects
  4. TAR UC - Foundation in Business OR Relevant Diploma
  5. Other IHL - Relevant Foundation/ Diploma accredited by MQA

Compulsory subjects:

(1), (2), (3) and (5) must include -

  1. SPM Pass/ O Level Grade E (pass) n Mathematics/ UEC Grade C in one mathematics subject
  2. SPM Pass/ O Level Grade E(Pass)/ UEC Grade C in English Language

Note:

  1. Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Bachelor Degree.
  2. TAR UC Diploma will be accepted on credit transfer into Bachelor Degree programmes.
  3. Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
  4. Information is correct at the point of printing. Subject to the Ministry of Education latest requirements.
Intake MonthsJune, November
Career Prospects

Graduates of Bachelor of Business (Honours) in Marketing can seek employment in the following areas:

  • Sales and Marketing
  • Market Research
  • Advertising and Promotion
  • International Marketing
  • Product Development & etc

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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