TAR UC is a CIM Graduate Gateway accredited university in Malaysia. Under this arrangement, students are given exemption on Accreditation of Prior Learning (APL) basis for 1 out of 3 modules of CIM Diploma in Professional Marketing.

In the Third Year, students will be prepared to sit for the CIM Diploma in Professional Marketing examinations.

Upon passing the CIM examination and with relevant work experience, graduates are eligible for Associate Membership of CIM.

This programme aims to produce competitive graduates with intellectual, creative & cognitive skills and with strong entrepreneurial spirit necessary for the growing business sector. It seeks to further enhance the knowledge and skills of students in the field of marketing. TAR UC is a CIM Graduate Gateway accredited university in Malaysia. Under this arrangement, students are given exemption on Accreditation of Prior Learning (APL) basis from one out of three modules of CIM Diploma in Professional Marketing. In Year 3, students will be prepared to sit for the CIM Diploma in Professional Marketing examinations. Upon passing the CIM examination and with relevant work experience, graduates are eligible for Associate Membership of CIM.

TAR UC is a CIM Graduate Gateway accredited university in Malaysia. Under this arrangement, students are given exemption on Accreditation of Prior Learning (APL) basis for 1 out of 3 modules of CIM Diploma in Professional Marketing.

In the Third Year, students will be prepared to sit for the CIM Diploma in Professional Marketing examinations.

Upon passing the CIM examination and with relevant work experience, graduates are eligible for Associate Membership of CIM.

• IT Fundamentals and Applications
• Business Communication
• Quantitative Methods
• Principles of Accounting
• Microeconomics
• Macroeonomics
• Elective I/ Elective II
• Principles of Management
• Principles of Marketing
• Consumer Behaviour
• Organisational Behaviour
• Commercial Law
• Advertising and Promotion
• Human Resource Management
• Management Information Systems
• Retail Management
• Operations Management
• Principles of Finance
• Case Study
• Project Paper
• Pricing Strategy
• Product Management
• Strategic Planning and Management
• Business Research
• Customer Relationship Management
• Strategic Marketing & Decision Making
• Integrated Marketing Communications
• Digital Marketing
• International Marketing Strategy
• Entrepreneurship
• Social Commerce
• Applied Marketing Research
• Industrial Training
• Elective III / Elective IV

Compulsory Courses:
English Language, Pengajian Malaysia 2, English for Communication, English for IELTS, Civic Consciousness and Volunteerism, Public speaking/ Drama/ Social and Work Etiquette, Bahasa Kebangsaan A, *Co-curricular

*Co-Curricular Courses can be taken in any semester of the study

1. STPM - Grade C in 2 relevant subjects
2. A Level - Grade D in 2 relevant subjects
3. SAM - ATAR 70 and minimum Grade B in 2 relevant subjects
4. UEC - Grade B in 5 relevant subjects
5. TAR UC - Foundation in Business OR Relevant Diploma
6. Other IHL - Relevant Foundation/ Diploma accredited by MQA

Compulsory subjects:
(1), (2), (3) and (4) must include -

• SPM Credit/ O Level Grade C in Mathematics#/ UEC Grade B in one mathematics subject#
• SPM Credit/ O Level Grade C/ UEC Grade B in English Language*

#Grade B and above in AMMS0104 General Mathematics conducted by TAR UC is accepted as having fulfilled the mathematics requirement for applicants with a pass in SPM/Grade D or Grade E(Pass) in O Level/Grade C in UEC in the required mathematics subject.

*Grade B and above in AELE 0364 English Language conducted by TAR UC is accepted as having fulfilled the English Language requirement for applicants with a pass in SPM English Language/Grade D or Grade E (Pass) in O Level English Language/ Grade C in UEC English Language.

Note:
SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have a t least a past in Sejarah.

Graduates of Bachelor of Business (Honours) in Marketing can seek employment in the following areas:

• Sales and Marketing
• Market Research
• Advertising and Promotion
• International Marketing
• Product Development & etc