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Bachelor of Communication (Honours) in Advertising

Offered by: Tunku Abdul Rahman University College (TAR UC)
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Exam BodyInternal Bachelor Degree, Malaysia
Course Duration3 Yrs (KL)
Part Time/Full TimeFull Time
Fees34600 / Course
Fees (International Student)51300 / Course
CampusKL
FacultyFaculty of Communication and Creative Industries
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyCommunication & Broadcasting
Curriculum
  • Introduction to Mass Communication
  • Fundamentals of Advertising
  • Design Fundamentals
  • Advertising & Society
  • Fundamentals of Photography
  • Media Planning for Advertising
  • Basic Copywriting
  • Consumer Behaviour and Culture
  • Communication Theories
  • Communication Research Methods
  • Advanced Copywriting
  • Advanced Photography
  • TVC Production
  • Theories of Advertising
  • Media Audiences / Media Aesthetics
  • Visual Communication
  • Statistical Analysis for Communication
  • Translation and Advertising
  • Advertising Industrial Attachment
  • Creative Strategy for Advertising
  • Codes and Practices of Advertising
  • Multimedia Production for Advertising
  • Advertising and New Media / Art Direction for Advertising
  • Advertising Project I
  • Advertising Project II
  • Accounts Management for Advertising / International Advertising

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:
Bahasa Kebangsaan A, English Language, Tamadun Islam dan Asia, English for Communication, Contemporary Malaysian Issues, Hubungan Etnik, English for Humanities, Critical Thinking, Co-curricular

*Co-Curricular Courses can be taken in any semester of the study

Entry Requirements
  1. STPM - Grade C in 2 relevant subjects
  2. A Level - Grade D in 2 relevant subjects
  3. SAM - ATAR 70 and minimum Grade B in 2 relevant subjects
  4. UEC - Grade B in 5 relevant subjects
  5. TAR UC - Foundation in Arts (Track B) OR Relevant Diploma
  6. Other IHL - Relevant Foundation/ Diploma accredited by MQA

Compulsory subject:
(1), (2), (3) and (4) must include SPM Credit/ O Level Grade C/ UEC Grade B in English Language

Note:
SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have a t least a past in Sejarah.

Intake Months18 May 2020, 12 October 2020 (KL for Year 2 Students only)
Career Prospects
  • Account Executives
  • Media Planners
  • Copywriters
  • Advertising & Promotion Personnel
  • Social Media Executives

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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