• Introduction to Mass Communication
• Fundamentals of Advertising
• Design Fundamentals
• Advertising & Society
• Fundamentals of Photography
• Media Planning for Advertising
• Basic Copywriting
• Consumer Behaviour and Culture
• Communication Theories
• Communication Research Methods
• Advanced Copywriting
• Advanced Photography
• TVC Production
• Theories of Advertising
• Media Audiences / Media Aesthetics
• Visual Communication
• Statistical Analysis for Communication
• Translation and Advertising
• Advertising Industrial Attachment
• Creative Strategy for Advertising
• Codes and Practices of Advertising
• Multimedia Production for Advertising
• Advertising and New Media / Art Direction for Advertising
• Advertising Project I
• Advertising Project II
• Accounts Management for Advertising / International Advertising

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:
Bahasa Kebangsaan A, English Language, Tamadun Islam dan Asia, English for Communication, Contemporary Malaysian Issues, Hubungan Etnik, English for Humanities, Critical Thinking, Co-curricular

*Co-Curricular Courses can be taken in any semester of the study

1. STPM - Grade C in 2 relevant subjects
2. A Level - Grade D in 2 relevant subjects
3. SAM - ATAR 70 and minimum Grade B in 2 relevant subjects
4. UEC - Grade B in 5 relevant subjects
5. TAR UC - Foundation in Arts (Track B) OR Relevant Diploma
6. Other IHL - Relevant Foundation/ Diploma accredited by MQA

Compulsory subject:
(1), (2), (3) and (4) must include SPM Credit/ O Level Grade C/ UEC Grade B in English Language

Note:
SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have a t least a past in Sejarah.

• Account Executives
• Media Planners
• Copywriters
• Advertising & Promotion Personnel
• Social Media Executives