Contact Us Contact Us
Course Details
Tunku Abdul Rahman University College (TAR UC) Logo

Bachelor of Communication (Honours) in Advertising

Offered by: Tunku Abdul Rahman University College (TAR UC)
Add to Educart

Ask About This Course

Your Name
E-mail Address
Phone Number
Date Of Birth
Nationality
Qualification
Message
Are You a Robot?
Exam BodyInternal Bachelor Degree, Malaysia
Course Duration3 Yrs
Part Time/Full TimeFull Time
Fees34600 / Course
Fees (International Student)55700 / Course
CampusKL Main Campus
FacultyFaculty of Communication and Creative Industries
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyCommunication & Broadcasting
Curriculum
  • Introduction to Mass Communication
  • Fundamentals of Advertising
  • Design Fundamentals
  • Advertising & Society
  • Fundamentals of Photography
  • Media Planning for Advertising
  • Basic Copywriting
  • Consumer Behaviour and Culture
  • Communication Theories
  • Communication Research Methods
  • Advanced Copywriting
  • Advanced Photography
  • TVC Production
  • Theories of Advertising
  • Media Audiences / Media Aesthetics
  • Visual Communication
  • Statistical Analysis for Communication
  • Translation and Advertising
  • Advertising Industrial Attachment
  • Creative Strategy for Advertising
  • Codes and Practices of Advertising
  • Multimedia Production for Advertising
  • Advertising and New Media / Art Direction for Advertising
  • Advertising Project I
  • Advertising Project II
  • Accounts Management for Advertising / International Advertising

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:
Bahasa Kebangsaan A, English Language, Tamadun Islam dan Asia, English for Communication, Contemporary Malaysian Issues, Hubungan Etnik, English for Humanities, Critical Thinking, Co-curricular

*Co-Curricular Courses can be taken in any semester of the study

Entry Requirements
  1. STPM - Grade C in 2 relevant subjects
  2. A Level - Grade D in 2 relevant subjects
  3. UEC - Grade B in 5 relevant subjects
  4. TAR UC - Foundation in Arts (Track B) OR Relevant Diploma
  5. Other IHL - Relevant Foundation/ Diploma accredited by MQA

Compulsory subject:
(1), (2), (3) and (5) must include SPM Credit/ O Level Grade C/ UEC Grade B in English Language

Note:

  1. Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Bachelor Degree.
  2. TAR UC Diploma will be accepted on credit transfer into Bachelor Degree programmes.
  3. Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
  4. Information is correct at the point of printing. Subject to the Ministry of Education latest requirements.
Intake MonthsJune, November
Career Prospects
  • Account Executives
  • Media Planners
  • Copywriters
  • Advertising & Promotion Personnel
  • Social Media Executives

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


Other Courses in this Level of Study Other Courses in this Field of Study

Back to Courses