This programme encompasses the basic knowledge and practical skills of advertising, media and communication. This programme aims not only to produce advertising personnel who can apply the relevant skills in the field of advertising, but also to offer students a greater depth of knowledge and practical skills in terms of management and persuasive communication, preparing students to join a competitive and dynamic industry.

• • Introduction to Information Technology
  • Introduction to Mass Communication
  • Design Fundamentals
  • Introduction to Electronic Publishing
  • Mass Media and Society
  • Chinese Writing for the Mass Media OR Music Appreciation
  • Consumer Behaviour
  • Introduction to Advertising
  • Malaysia: Cultural & Religious Practices
  • Basic Photography
  • Design for Print
  • Advertising Copywriting
  • Multimedia for Advertising
  • Effects of Advertising
  • Communication Law
  • Advertising Creative Campaign
  • Media Planning
  • Measurement of Advertising Effectiveness
  • Industrial Attachment
  • Translation : BM, English & Chinese OR Translation : BM & English
  • Marketing

  Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

  • English for Tertiary Studies, Academic English, Professional English, Pengajian Malaysia 2, Bahasa Kebangsaan A, Social & Work Etiquette, Civic Consciousness and Volunteerism, Co-curricular

(1)SPM - 3 Credits in the relevant subjects

(2)O Level - 3 Grade C in the relevant subjects

(3)UEC - 3 Grade B in the relevant subjects

(4)Certificate - Relevant Certificate accredited by MQA or relevant Skilled/Technical/Vocational Certificate recognised by the Malaysian Government Compulsory subject:

(1), (2) and (3) must include SPM Credit/ O Level Grade C/ UEC Grade B in English Language

Note:

a) SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have at least a pass in Sejarah.

b) Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Diploma.

c) Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis. d) Subject to the Ministry of Higher Education latest requirements.

June, November

• Advertising Account Executive
• Media Buyers
• Media Planners
• Advertising & Promotion Personnel
• Social Media Executives
• Brand Executives and Copywriters
• Multimedia Content Creator
• Copywriter
• Market & Consumer Analyst
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