Bachelor of Public Relations (Honours)
Offered by: Tunku Abdul Rahman University College (TAR UC)
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|Exam Body||Internal Bachelor Degree, Malaysia|
|Course Duration||3 Yrs|
|Part Time/Full Time||Full Time|
|Fees||33200 / Course|
|Fees (International Student)||53800 / Course|
|Campus||KL Main Campus, Penang Branch Campus|
|Faculty||Faculty of Communication and Creative Industries|
|Conducted entirely in Malaysia||Yes|
|Level of Study||Bachelor's Degree Level|
|Field of Study||Marketing & Sales|
This programme develops students practical expertise in formulating media strategies, managing and running PR campaigns, producing PR write-ups and promotional material. To produce PR professionals, media liaisons and strategic managers, it entails courses in corporate communication, integrated marketing communication, crisis management, employee and community relations, public opinion, advertising, social media, ethics, in both the Malaysian and global contexts. Students experiential skills are enhanced via case studies, campaigns and internship.
Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:
*Co-Curricular Courses can be taken in any semester of the study
All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.