Bachelor of Public Relations (Honours)
Offered by: TAR UC - Tunku Abdul Rahman University College
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|Exam Body||Internal Bachelor Degree, Malaysia|
|Course Duration||3 Yrs (KL)|
|Part Time/Full Time||Full Time|
|Fees||33200 / Course|
|Fees (International Student)||50300 / Course|
|Faculty||Faculty of Communication and Creative Industries|
|Conducted entirely in Malaysia||Yes|
|Level of Study||Bachelor's Degree Level|
|Field of Study||Communication & Broadcasting|
This programme develops students practical expertise in formulating media strategies, managing and running PR campaigns, producing PR write-ups and promotional material. To produce PR professionals, media liaisons and strategic managers, it entails courses in corporate communication, integrated marketing communication, crisis management, employee and community relations, public opinion, advertising, social media, ethics, in both the Malaysian and global contexts. Students experiential skills are enhanced via case studies, campaigns and internship.
All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.