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TAR UC - Tunku Abdul Rahman University College Logo

Bachelor of Public Relations (Honours)

Offered by: TAR UC - Tunku Abdul Rahman University College
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Exam BodyInternal Bachelor Degree, Malaysia
Course Duration3 Yrs (KL)
Part Time/Full TimeFull Time
Fees33200 / Course
Fees (International Student)50300 / Course
CampusKuala Lumpur
FacultyFaculty of Communication and Creative Industries
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyCommunication & Broadcasting
Course Description

This programme develops students practical expertise in formulating media strategies, managing and running PR campaigns, producing PR write-ups and promotional material. To produce PR professionals, media liaisons and strategic managers, it entails courses in corporate communication, integrated marketing communication, crisis management, employee and community relations, public opinion, advertising, social media, ethics, in both the Malaysian and global contexts. Students experiential skills are enhanced via case studies, campaigns and internship.

Entry Requirements
  1. STPM - Full Passes in 2 relevant subjects
  2. A Level - Passes in 2 relevant subjects
  3. SAM - ATAR 70 and minimum Grade B in 2 relevant subjects
  4. UEC - Grade B in 5 relevant subjects AND SPM Pass in Bahasa Malaysia
  5. TAR UC - Foundation in Arts (Track B) OR Relevant Diploma
  6. Other IHL - Relevant Foundation/ Diploma accredited by MQA

Compulsory subject:
(1), (2), (3) and (4) must include SPM Credit/ O Level Grade C/ UEC Grade B in English Language

Intake MonthsMay
Career Prospects
  • PR Department and Consultancy
  • Ads and Marketing Firm
  • Media Companies
  • Event Management
  • Human Resources
  • Hotels
  • Banks
  • A Myriad of Service Providers

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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