Bachelor of Communication (Honours) in Advertising

Course Overview

This programme encompasses the basic knowledge and practical skills of advertising, media and communication. This programme aims not only to produce advertising personnel who can apply the relevant skills in the field of advertising, but also to offer students a greater depth of knowledge and practical skills in terms of management and persuasive communication, preparing students to join a competitive and dynamic industry. They will also develop a critical understanding and appreciation of the advertising profession.

Curriculum

• Introduction to Mass Communication 
• Fundamentals of Advertising
• Design Fundamentals 
• Advertising & Society 
• Fundamentals of Photography 
• Media Planning for Advertising 
• Basic Copywriting
• Consumer Behaviour and Culture 
• Communication Theories 
• Communication Research Methods 
• Advanced Copywriting 
• Advanced Photography 
• TVC Production 
• Theories of Advertising 
• Digital Marketing / Web Design for Advertising  
• Visual Communication 
• Statistical Analysis for Communication 
• Translation and Advertising 
• Advertising Industrial Attachment 
• Creative Strategy for Advertising 
• Codes and Practices of Advertising 
• Multimedia Production for Advertising 
• Advertising and New Media / Art Direction for Advertising
• Advertising Project I 
• Advertising Project II 
• Accounts Management for Advertising / International Advertising

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

Bahasa Kebangsaan A, English for Tertiary Studies, Academic English, English for Career Preparation, Tamadun Islam dan Asia, Falsafah dan Isu Semasa, Penghayatan Etika dan Peradaban, Integrity and Anti Corruption, Service Learning, Co-curricular 

Entry Requirements

1. STPM - Grade C in 2 relevant subjects
2. A Level - Grade D in 2 relevant subjects
3. UEC - Grade B in 5 relevant subjects
4. TAR UMT - Foundation in Arts (Track C) OR Relevant Diploma
5. Other IHL - Relevant Foundation/ Diploma accredited by MQA

Compulsory subject:

(1); (2); (3); (4) and (5) must include SPM Credit/ O Level Grade C/ UEC Grade B in English Language

Note:

1. Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Bachelor Degree.
2. TAR UMT Diploma will be accepted on credit transfer into Bachelor Degree programmes.
3. Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
4. Subject to the Ministry of Education latest requirements.

Career Prospects

Graduates can be employed as:

• Advertising Account Executives
• Media Planners
• Copywriters
• Advertising & Promotion Personnel
• Social Media Executives
• Digital Marketing Executives
• Creative Director
• Talent Executives
• Multimedia Content Creator
• Market & Consumer Analyst