Bachelor of Communication Studies (Honours)

Course Overview

This programme is designed to equip communication graduates with new skills required for the digital economy. Theories and practices blended with industry know-how in the ‘new forms’ of the communication industry will be given priorities in this programme. Part of the programme content that makes our graduates content creators includes the new media, digital publishing, video production, web design and social media analytics. Another part of the programme that nurtures our graduates to be creative and critical thinkers includes speaking and writing courses, research skills and communication projects. Thus, graduates of this programme who understand inter-cultural communication, integrated marketing communication across various media platforms, collaborative projects with diverse resources, new media tools and other evolving communication platforms are expected to be effective communicators in the workplace. This Communication degree that is designed to be highly transferable and flexible in terms of career path, will attract the interest of both students and employers of the job market.

Curriculum

•  Introduction to Communication Studies 
• Public Speaking Skills
• Basic Photography Skills
• The New Media
• Social Media and Applications
• Introduction to Electronic Publishing
• Media Writing
• Introduction to Communication Theories
• Basic Publication Skills
• Basic Video Production
• Integrated Marketing Communication
• Creative Writing
• Digital Imaging (Elective) or Web Design (Elective)
• Research Methods
• Global Media and Communication (Elective) or Intercultural Communication (Elective)
• Visual Communication
• Corporate Communication
• Statistics for Communication Research-Statistics
• Law and Ethics in Communication
• Social Psychology for New Media
• Crisis Communication
• Social Media Analytics
• Communication Project
• Research Project I
• Entrepreneurship and the Communication Industry
• Research Project II
• Internship

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

• English for Tertiary Studies, Academic English, English for Career Preparation, Hubungan Etnik, Critical Thinking,Tamadun Islam dan Asia, Bahasa Kebangsaan A, Contemporary Malaysian Issues, *Co-curricular.
• *Co-Curricular Courses:
• May intake: Year 1 Semester 1
• October intake: Year 1 Semester 2
• May promoted: Year 2 Semester 1
• October promoted: Year 3 Semester 3

Entry Requirements

1. STPM - Grade C in 2 relevant subjects
2. A Level - Grade D in 2 relevant subjects
3. UEC - Grade B in 5 relevant subjects
4. TAR UMT - Foundation in Arts (Track C) OR Relevant Diploma
5. Other IHL - Relevant Foundation/ Diploma accredited by MQA

Compulsory subject:

(1); (2); (3); (4) and (5) must include SPM Credit/ O Level Grade C/ UEC Grade B in English Language

Note:

1. Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Bachelor Degree.
2. TAR UMT Diploma will be accepted on credit transfer into Bachelor Degree programmes.
3. Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
4. Subject to the Ministry of Education latest requirements.

Career Prospects

Graduates can be employed as:

• Communications Executive
• MarComm Executive
• Media Producer
• Media Researcher
• Copywriter
• Social Media Manager
• Creative Content Provider
• Corporate Communication Executive
• Web Content Writer