Bachelor of Tourism Management (Honours) Event Management

Course Overview

Designed to prepare students for the demands of the industry, this programme combines fundamental areas of event management in the tourism context. As events are becoming a vital part of tourism and businesses, students will be guided to be adaptable and resourceful to thrive in this fast-paced career filled with exciting opportunities and varied workplace experiences. Hands-on learning opportunities are tailored into the programme through which students learn to stage events from conception to completion. All these competencies are highly relevant to allow them to thrive in the competitive and dynamic tourism and event industry.

Curriculum

• Introduction to Information Technology
• Introduction to Tourism Industry
• Principles Management of Tourism
• Tourism Economics
• Tourism Marketing
• Services Marketing Management
• Japanese Language I
• Japanese Language II
• Legal Aspects in Hospitality
• Human Resource Management for Hospitality Industry
• Managing Guest Service
• MICE Management
• Accounting for Tourism
• Travel and Tour Operations
• Research Methodology for Tourism
• Tourism Organisational Behaviour
• Sustainable Tourism
• Tourism Crisis Management
• Professional Development for Event
• Tourism Retail Management
• Tourism Event Management
• Sport Tourism Event
• Event Sponsorship Management
• Event Experience and Design
• Festival and Special Event Management
• Event Safety and Risk Management
• Strategic Management
• Entrepreneurship
• Hospitality Financial Accounting
• Industry Project
• Internship

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

English for Tertiary Studies, Bahasa Kebangsaan A, Falsafah dan Isu Semasa, Academic English, Contemporary Malaysian Issues, Penghayatan Etika dan Peradaban, English for Career Preparation, Co-curricular courses.

Entry Requirements

1. STPM - Grade C in 2 relevant subjects
2. A Level - Grade D in 2 relevant subjects
3. UEC - Grade B in 5 relevant subjects
4. TAR UMT - Foundation in Arts (Track B) OR Relevant Diploma
5. Other IHL - Relevant Foundation/ Diploma accredited by MQA

Compulsory subject:

(1); (2); (3) and (5) must include SPM Pass/ O Level Grade E (Pass)/ UEC Grade C in English Language**

**Grade C and above in AELE0364 English Language conducted by TAR UMT is accepted as having fulfilled the English Language requirement for applicants who fail English Language at SPM/O Level/UEC level.

Note:

1. Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Bachelor Degree.
2. TAR UMT Diploma will be accepted on credit transfer into Bachelor Degree programmes.
3. Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
4. Subject to the Ministry of Education latest requirements.

Career Prospects

• Tourism, Leisure, and Event and Convention Management
• Clubs and Recreation Industry
• Travel Industry
• Hotels and Resorts Industry
• Airlines/Cruise Lines
• Convention Centres
• MICE Companies
• PR and Event Firms
• Sales and Marketing Departments